Blue Dart launches its first all-women service centre in Navi Mumbai

March 9, 2021: The express logistics provider Blue Dart on Monday (Mar 8) market launched the first Blue Dart All Women Service Centre in Navi Mumbai on the occasion of International Women’s Day.

“The logistics industry has been stereotyped over the years to foster a male majority. Blue Dart has been putting in a significant effort to alter this perception of the industry, ever since the organization’s inception in 1983, says the release.

Located in Kharghar, Navi Mumbai, the all-women service centre comprises a team of sixteen women who do the role of managers, customer service representatives, security personnel as well as sales and counter staff.

Blue Dart also plans on initiating more women into the Blue Dart family and will launch another service centre in Andheri, reminiscent of its Kharghar All Women Service Centre. The Andheri Service Centre will operate at a 70 percent women team capacity and will work shoulder to shoulder setting the pace of gender diversity.

Balfour Manuel, managing director, Blue Dart said, “From women couriers to our senior leadership team - managing director of Blue Dart Aviation, Tulsi Mirchandaney and our national customer service head – Sonia Nair, women have played an integral role in leading Blue Dart to set and achieve new milestones, year on year..”

Under the motto of “Connecting People, Improving Lives”, Blue Dart focuses on three key pillars, GoGreen (Protecting the environment), GoTeach (Championing education) and GoHelp (Disaster management response). While the focus lies on increasing diversity, efforts are also being made to curb the carbon footprint. Blue Dart has therefore introduced electric vehicles for women couriers, to ensure that their services have an increased carbon efficiency.

Blue Dart has pioneered several gender diversity initiatives such as highlighting its women couriers through the ‘Thank You, You Inspire Us’ series. The logistics provider has also initiated a ‘Why Do We Love to Work for Blue Dart’ portal on its website career page. This aims to provide prospective female Blue Darters with an understanding of what working at Blue Dart as a woman looks like. The portal contains testimonies from women working with Blue Dart who have found success within the organization’s varying roles. They have also engaged all Blue Darters to help bring more women on board with the Female Employee Referral Program. Further, as part of the women in Aviation, Blue Dart works closely with the Airports Authority of India each year, to familiarize young schoolgirls with various aspects of the aviation industry.