Capital A makes undisclosed investment in B2B logistics startup RoaDo

November 11, 2021: Capital A, a venture fund for seed to early-stage start-ups, has made a pre-series A investment of an undisclosed amount in Bengaluru based B2B logistics-tech startup RoaDo.

RoaDo is a SAAS based platform aiming to optimize visibility, real-time control and efficiency in the supply chains. This marks Capital A’s maiden investment from its proprietary corpus of $25 million.

Digitization of supply chains has become imperative today with the rapid growth of e-commerce especially during the pandemic. In such a dynamic market scenario, B2B supply chains need to do away with inefficiencies and delays caused by manual operations and conventional technologically deficient services. This is where Capital A’s investment makes way for expediting RoaDo’s early-stage growth and go-to-market propositions.

RoaDo is a cloud-based platform offering an operating system to help logistics firms digitize their businesses and enhance their customer experience. The solution works as a plug-and-play technology partner that can be activated in 5 minutes without any specific hardware needs. The feature-rich platform also allows tracking and tracing of consignments without any need for GPS or sophisticated hardware, offers AI-enabled exceptions and alerts with actionable insights, and automated customer updates.

Ankit Kedia, founder and lead investor, Capital A, said, “Logistics is considered to be the backbone of any country’s economy. In India, the development of this sector is being seen as the enabler in driving the country towards becoming a global manufacturing and services. The government is aiming to bring down the cost of logistics to 10 percent from the current 14.4 percent within the next 4 years which will make manufacturing sector competitive at international level. To achieve this, there is a need for a new generation of service providers who integrate infrastructure, technology and innovation to create solutions that help customers reduce operational costs and increase service efficiency. RoaDo perfectly suits the bill with its vision of digitizing the B2B supply chains in the country. Our strategic involvement with RoaDo is a step towards Capital A’s mission to invest in diversified and high potential sectors.”

Murugan Manoj Kumar J, founder & CEO, RoaDo, said, “India is one of the biggest and fastest growing logistics markets in the world, and the potential is immense. However, there is a lack of digitization and optimization of processes. The logistics costs are much higher compared to any of the other major economies and until we transform the supply chains through digitization, we won’t be able to optimally use the resources and leverage the potential. This is where RoaDo has built a cloud-based, agile and scalable solution offering complete control and visibility to B2B logistics operators. The early-stage support from Capital A will help us further expedite the development of our platform and take it to the markets in a more streamlined and impactful manner.”

Capital A is led by Ankit Kedia, former promoter of Manjushree Technopack, the largest manufacturers of rigid plastics packaging in the entire South Asia region. The company was divested to Advent International in 2018.

Capital A offers three-fold benefits to startups: EQ Capital, Engagement Capital, and Network Capital. Every year, Capital-A plans to invest in 8-10 companies with a ticket size of $50K to $500K and will participate in follow on rounds as well.