4000 SMBs had sales of Rs 10 lakh & 209 became crorepatis on Amazon Prime Day
August 10, 2020: Amazon announced that over 91,000 small and medium businesses (SMBs), artisans, weavers and women entrepreneurs from 5,900 pin codes participated during the Prime Day 2020 (August 6,7) and, of these, 31,000 witnessed their highest sales ever with over 4000 each registering sales of Rs 10 lakh, and 209 becoming crorepatis during the
Amazon Karigar store witnessed a growth of 6.7X, women entrepreneurs from the Saheli programme witnessed a growth of 2.6X over average daily sales.
August 10, 2020: Amazon announced that over 91,000 small and medium businesses (SMBs), artisans, weavers and women entrepreneurs from 5,900 pin codes participated during the Prime Day 2020 (August 6,7) and, of these, 31,000 witnessed their highest sales ever with over 4000 each registering sales of Rs 10 lakh, and 209 becoming crorepatis during the 48 hours.
Of these, more than 62000 sellers were from non-metro and tier 2/3 cities across India.
Artisans and weavers who sell their unique handmade collection through Amazon Karigar store witnessed a growth of 6.7X, and women entrepreneurs from the Saheli programme witnessed a growth of 2.6X over average daily sales. Similarly, startup brands under the Launchpad program grew by 2.1X over their average daily sales. Over a thousand Local Shops from over 100 cities made their Prime Day debut, growing by 2X over average daily sales.
Amit Agarwal, SVP and Country Manager, Amazon India, said, “This Prime Day was dedicated to our small business (SMB) partners, who have been increasingly looking to Amazon to keep their businesses running. We are humbled that we were able to help as this was our biggest Prime Day ever for small businesses – nearly 1 lakh SMB sellers (70 percent from small towns) received orders from across 97 percent of India’s pin-codes; Karigar artisans, Saheli women sellers, Launchpad entrepreneurs, and Local Shops enjoyed their highest ever day of sales.”
“We are overwhelmed by the response to Prime, with twice as many customers (65 percent from outside of the top 10 cities) signing up for membership compared to last year, and more members enjoying the benefits of shopping, new product launches, and entertainment during the event than ever before,” he said.
Over 1000 Local Shops made their Prime Day debut
— Amazon India News (@AmazonNews_IN) August 10, 2020
Over 91000 #SMB sellers from 5900 pin codes participated
Over 4000 SMB sellers made sales of ₹10 lakhs or more
Read how #PrimeDay 2020 was the biggest 2-days ever for SMBs on @amazonIN https://t.co/ydvbKNacuM
