Digitally native brands, vertical market players champion new Delivery Delight Index

June 24, 2021: According to the third edition of Delivery Delight Index (DDI#3) launched by RedSeer and Shadowfax, in 2021, digitally native brands (DNB) and vertical market players have emerged as the key champions on the back of improved delivery experience.

Frontrunners
E-tailing Marketplaces- Amazon, Firstcry, Myntra, Nykaa, Purple

Hyperlocal Marketplaces- Dunzo, Flipkart Supermart, Swiggy

Traditional Brands/Retailer- Lifestyle

Digitally Native Brands- Mi, Mamaearth, Wow, Bewakoof, Boat

In CY20 direct-to-consumer (D2C) brands grew 3x faster than overall e-commerce in India. The major growth drivers for this segment include the sizable set of mature customers and enabling infrastructure.

The specialised players in the logistics players enabling last-mile delivery, warehouse and new-age logistics space are enabling these brands to deliver and help them grow at such a rapid pace.

Delivery Delight Index is a toolkit for brands and platforms that have been developed after ~10,000 consumer surveys covering 38 players across four types of platforms i.e., e-tailing marketplaces, hyperlocal marketplaces, digitally native brands and traditional brands/retailers.

Abhishek Bansal, co-founder of Shadowfax, said, “The index reinstates our belief that customer expectations are moving towards faster and faster deliveries today. On the other hand, brands who are investing behind the speed and delivery delight for consumers are gaining market share and consequently emerging as leaders in the index.”

Anil Kumar, founder and CEO of RedSeer, said, “The study has shown that despite the phenomenal growth of the D2C brands in recent times, these brands have been able to provide a superlative delivery experience with the support of third-party logistics players. Further, the specialised players in the warehousing and logistics space are enabling these new-age brands to fulfil the growing demand with a quality experience.”