PV Sindhu joins KiranaPro as investor and brand ambassador

KiranaPro, India's AI-powered quick commerce platform, has welcomed PV Sindhu, India’s badminton icon, as both an investor and brand ambassador.

"KiranaPro has secured a significant investment from the renowned Indian shuttler and Olympic medalist. This investment marks the first commitment in KiranaPro's seed funding round. This strategic collaboration underscores Sindhu’s belief in the brand’s mission to revolutionise India’s retail landscape by empowering neighbourhood kirana stores with cutting-edge technology and AI-driven solutions," says an official release from KiranaPro.

PV Sindhu’s role will extend beyond just being the face of KiranaPro, the release added. "She will actively contribute to the brand’s vision of bridging the digital divide for small retailers. Her role as the brand’s official ambassador during IPL 2025 will further amplify KiranaPro’s presence on a national scale, solidifying its position as a category leader in quick commerce."

Sindhu says: "I’ve always believed in the power of empowerment, and KiranaPro is making a real difference by helping neighbourhood kirana stores embrace technology, unlock new opportunities and thrive in an increasingly digital world. This goes beyond retail - it’s about transforming the rural economy and contributing to India’s overall development. I’m proud to join KiranaPro, both as brand ambassador and investor, to support this meaningful mission of empowering communities and creating a lasting impact."

Deepak Ravindran, Co-Founder & CEO, KiranaPro adds: "This partnership marks a significant milestone for KiranaPro. PV Sindhu is the embodiment of skill and determination. We have taken on the task of building a nationwide network connecting lakhs of kirana stores to millions of local customers. Sindhu's support is a recognition of our efforts and will act as a catalyst for us to work even harder towards the cause of empowering local communities."

Dipankar Sarkar, Co-Founder & CTO, KiranaPro says: "We are extremely excited that a national icon like PV Sindhu has decided to back our vision to empower neighborhood kirana stores. Her support for our tech-driven and AI-powered solutions will help accelerate the digital transformation of small businesses across the country. Together, we can bring positive change to smaller cities and towns in India."

KiranaPro has already onboarded over 30,000 stores, becoming India’s first ONDC-integrated quick commerce platform. With the recent acquisition of Jopper.app, the company is rapidly scaling its footprint, the release added.

Jogesh Lulla, Co-Founder & COO, Cornerstone Sport, the talent management agency handling PV Sindhu says: "PV Sindhu has always been an advocate for excellence and empowerment, both on and off the court. Her partnership with KiranaPro is more than just a collaboration - it’s a shared vision to uplift small businesses and bring digital transformation to India’s kirana stores. At Cornerstone Sport, we are proud to have facilitated this association and look forward to seeing it create a lasting impact."