CSafe appoints new Sr. Director of Sales for Asia Pacific region

CSafe, the largest provider of a complete range of active and passive temperature-controlled shipping solutions for the pharmaceutical industry, announced that Chervee Ho has joined the company as Senior Director of Sales for the Asia Pacific region.

Ho has a diverse background in business development, marketing, and product management in the pharmaceutical, biotech, and contract manufacturing sectors. She began her career with Roche, then moved on to Lonza and Vela Diagnostics, where she held several positions in product and account management. She has worked with Vetter Pharma for the past nine years, most recently as the Head of Asia Pacific.

In her new role at CSafe, Ho will be responsible for further developing CSafe’s active and passive cold chain packaging business in the Asia Pacific market and identifying opportunities to expand into new markets throughout the region. She will also lead the APAC commercial team with local representation in Singapore, South Korea, Japan and India.

“In filling this role, we wanted to ensure we found a perfect fit for the business and the APAC team,” said Seth Hertel, chief commercial officer, CSafe. “Chervee is an exceptional communicator, has critical experience working across the various cultures of the region and has deep knowledge of the life science industry, drug development and the pharmaceutical supply chain. I believe she will drive our APAC business and team to new heights in the months and years to come.”

Ho earned her Bachelor of Science degree in biotechnology, molecular biology and genetic engineering from the Universiti Putra Malaysia and holds a Global Management Certificate from INSEAD Business School. She speaks fluent Mandarin, Cantonese, Bahasa Melayu and English and will be based in Singapore.