Gati appoints Palani Balasundaram as Head, Digital Marketing

Gati Express and Supply Chain has appointed Palani Balasundaram as Head, Digital Marketing, and will be responsible for planning, developing, implementing, and managing the overall digital marketing and analytics strategy.

“Palani's extensive industry knowledge and expertise align with Gati's commitment to innovation, excellence, and customer-centricity," says Pirojshaw (Phil) Sarkari, MD and CEO, Gati. "His leadership is poised to drive the company’s digital transformation journey, creating a more customer-focused and data-driven approach in the rapidly evolving logistics landscape. We are thrilled to welcome Palani as our new Digital Head, and with his exceptional expertise, honed through successful collaborations with global organisations, we are confident that Palani will bring a wealth of experience to our team, driving our digital presence to new heights ”.

Balasundaram adds: "I am delighted to be a part of Gati, a pioneer in express logistics. I am a firm believer in collaborative intelligence and I feel privileged to get an opportunity to collaborate with the team of experts with exceptional calibre at Gati. I am looking forward to leveraging each other’s expertise and diverse skill sets to drive strategic brand and marketing Initiatives to build superior customer engagement. We are committed to delivering measurable results for all our stakeholders."