KiranaPro acquires Joper.app to strengthen retail network

KiranaPro, an AI powered quick commerce platform, has announced the acquisition of Joper.app, a grocery delivery service that connects small kirana stores with customers.

The acquisition aims to enhance KiranaPro’s capabilities in vendor acquisition, hyperlocal marketing and seamless grocery delivery while expanding its service reach, says an official release.

Financial or other details of the transaction were not disclosed by KiranaPro.

"Since its inception, the Joper.app has expanded its operations in about 25 cities, including Ranchi, Thane, Kolkata, Jaipur, Mysuru, Noida and Vaishali. It had onboarded store owners and built a loyal customer base while operating on a rented platform. The company excelled in marketing and store operations, demonstrating strong expertise in vendor acquisition. Through this acquisition, KiranaPro will fully integrate Joper.app’s operations, leveraging its strengths in local vendor outreach and customer engagement."

Deepak Ravindran, Co-Founder and CEO, KiranaPro says: "This acquisition not only strengthens KiranaPro’s presence in the hyperlocal commerce space but also ensures better tech-enabled solutions for local store owners, improving efficiency and customer experience. The move aligns with KiranaPro’s mission to empower small retailers, helping them compete with major quick commerce giants. Sumit's experience and insights on the dynamics of running a retail business in India, which he regularly shares through his Youtube channel, will be an added asset to KiranaPro and the vendors working with us."

Sumit Gorai, Founder of Joper.app adds: “Just like KiranaPro, Joper’s mission has always been to empower small kirana store owners by bridging the gap between local businesses and digital commerce. While we successfully onboarded numerous vendors and built a loyal customer base, I realised that long-term growth demands a strong, customisable technology platform. Partnering with KiranaPro presents the perfect opportunity to scale this vision using their advanced AI-driven tools, ONDC integration and voice-enabled ordering system. I am excited to bring my expertise in marketing and vendor outreach to KiranaPro, helping strengthen its presence in the hyperlocal retail space while continuing to support small business owners in their digital journey."

Joper.app’s onboarded stores, vendors and customers will shift to the unified ecosystem, the release added.