Reid & Taylor adopts Unicommerce for omnichannel integration

Reid & Taylor Apparel has implemented Unicommerce's order management, warehouse management, and retail management systems.

The integration will automate order processing across Reid & Taylor's website, warehouses, physical stores, and online platforms. Customers will be able to move between offline and online channels seamlessly.

The deployment of Unicommerce's solutions follows the launch of Reid & Taylor's brand website and its growing presence across online marketplaces.

Reid & Taylor Apparel deals in premium clothing for men. The integration of its stores and warehouses on a centralised platform allows the brand to offer ship-from-store service to its customers.

Subrata Siddhanta, CEO of Reid & Taylor Apparel, said, “Unicommerce’s expertise across retail and e-commerce technology offers an in-depth understanding of a business’s operational challenges, and that is what makes it a perfect fit for our business.”

Kapil Makhija, MD & CEO of Unicommerce, mentioned, “We are excited to be part of Reid & Taylor’s customer experience journey, which aims to align closer with the omnichannel expectation that its users have.”

Unicommerce serves over 3,600 clients, including D2C brands, retail and e-commerce companies, and logistics providers. The company has achieved an annual transaction run rate of over 850 million order items.