ASPA & GS1 India join hands to promote anti-counterfeiting ecosystem

July 1, 2020: Authentication Solutions Providers’ Association (ASPA) and GS1 India have signed an MoU to jointly work towards mainstreaming and nurturing the anti-counterfeiting ecosystem by promoting the use of standards-based solutions for the betterment of industry and consumers, at large.

ASPA (Authentication Solutions Providers’ Association) is a self-regulated non-profit organization that represents the entire physical and digital authentication solutions industry. GS1 India, a standards body, is responsible for administering the use of global supply chain standards in India that enable businesses to implement counterfeit detection and product authentication solutions to safeguard their supply chains.

Counterfeit products across various sectors in India are causing losses of over Rs 1 trillion every year to the government and the number of counterfeit cases has increased by nearly 24 percent in 2019 as compared to 2018. This causes business to lose brand equity and revenues, besides putting consumer safety at risk.

Counterfeits in India
According to ASPA Counterfeit Repository findings Alcohol, FMCG, Pharma, Tobacco, Agriculture and Automotive are among the top sectors with the highest number of counterfeits in 2018 and 2019. During the COVID 19 pandemic period (between January to March 2020), more than 150+ cases of counterfeit incidents had been reported in the media. In March & April 2020, more than one case per day was reported related to fake PPE’s kits, sanitizers and masks.
Jointly, the organisations will be sensitising stakeholders in this respect and will spread awareness and motivate brands and customers to use ‘Smart Consumer’ - an app launched to empower consumers with digital product information and is powered by the national repository of information on retailed products – DataKart, that is populated directly by brand owners.

S Swaminathan, COO, GS1 India said, “With this partnership with ASPA, we aim to further strengthen our endeavour to address the ever-growing threats presented by counterfeit products in existing supply chains. The use of GS1 standards and solutions like traceability, Smart Consumer app, DataKart, etc., will help Indian businesses gain the trust of their consumers and trading partners by seamless sharing of product information. This would also act as a foundational step in our journey and empower consumers to authenticate products using the Smart Consumer mobile app.

Nakul Pasricha, President, Authentication Solution Providers’ Association (ASPA) said, "The authentication environment will support Government “make in India” initiative and its image at global level, where trust is becoming an especially important factor. We need to ensure that the “Make in India” products are genuine, safe, and secure until they are delivered to the end consumer across the globe.

Together ASPA and GS1 India will jointly work to create awareness about the counterfeiting problems and build knowledge through various tools, including trainings, publishing of articles, enriching websites, etc., to drive adoption of global standards for detecting and controlling counterfeits.