FROM MAGAZINE: ‘Automation contagiously harmonising with the logistics and supply chain industry’

Web-based e-cloud platform LogYcode offers a cost-effective solution for freight forwarders, exporters, importers, and also air freight carriers. From published tariffs and surcharges of all carriers from pan-India, to a user-friendly interface, LogYcode employs AI and machine learning to build a comprehensive service.

Blessy Chettiar

Start-up LogYcode has recognised how automation and artificial intelligence can reduce turnaround time, increase efficiency and customer service. With these benefits in minds, the web-based e-cloud platform will work towards the blockchain technology with transparency, visibility and accuracy, informed Ambrish Kumar, managing director and founder, LogYCode.

The Delhi-based company provides cost-effective match between freight forwarders, exporters, importers on one hand and air freight carriers on the other. The startup was conceptualised by the founders, Kumar and Vikas Kharbanda, in November 2017 and incorporated in March 2018.
“LogYcode enables precisely instant and spot price comparison between the preferred carriers for any origin to destination pair based on the customers’ query input and consequently places booking with the opted carrier,” said Kumar.

Customer expectations are at an all-time high as there is an acute digital transformation of the processes. LogYcode offers automation and artificial intelligence as one of its services. Speaking about transformations in the supply chain, Kumar said, “Automation is now contagiously harmonising with the logistics and supply chain industry hence to keep pace with time, the logistics industry has started embracing technology. Envisioning the future, we have embodied artificial intelligence and machine learning for predictive data analysis of market conditions, customer and carrier behaviour, use of robotics and chatbots to reduce turnaround time, increase efficiency and customer service. We plan to work towards the blockchain technology with utter transparency, visibility and accuracy.”

Blockchain is an internet-based technology that allows to publicly record, validate and distribute transactions in encrypted ledgers.

Digitalisation may be the buzzword, but some challenges remain even in the logistics vertical. “The logistics industry still inadequately strives on an orthodox approach of working, whereas the closest counterpart, the passenger air travel industry, is now majorly based on e-booking platforms and smooth paperless transactions. The customers are accustomed to using e-mails and phones calls for enquiries and paper-based transactions that spurs an initial reluctance to a technological transformation or any kind of change. Nevertheless, we have received an overwhelming penetration and recognition amongst our customers after the implementation endeavours,” informed Kumar.

Going forward, LogYcode will roll out services in ocean logistics, warehousing and transportation. “We plan to provide a neutral e-commerce logistics marketplace rendering a one stop shop solution for all logistics prerequisites,” said Kumar. “Our goal is to digitise the logistics industry and furnish abridged and simplified processes to our customers across India and globally. We are working on creating new products, reaching out to existing customers and showcasing the value of our products, identifying new local and global marketplaces. We are working towards sustaining the technological advancement with utter transparency, visibility and accuracy,” concluded Kumar.

This interview was originally published in Indian Transport & Logistics News' July - August 2019 issue.