Blue Dart Express announces 9.6% general price increase for 2021

September 23, 2020: Blue Dart Express on Tuesday announced its General Price Increase (GPI), effective January 1, 2021, with an average shipment price increase of 9.6 percent as compared to 2020, dependant on the shipping profile. Customers signing up from October 1 to December 31, 2020, will not be impacted by the price increase.

Blue Dart adjusts its prices annually, taking into account inflation, currency dynamics, fuel cost fluctuations and other rising regulatory and mandatory costs, such as expenses related to compliance for the workforce with enhanced security regulations across a large number of locations it services.

“As a provider of choice for leading organisations in the country across sectors such as e-commerce, life sciences & healthcare, automobiles, consumer electronics, banking / financial services & insurance; Blue Dart is committed to continuously invest in technology, automation & infrastructure in order that the solutions offered are industry benchmarks and in par with global standards,” noted the release.

Balfour Manuel, managing director, Blue Dart, said, “As we adapt to the new normal, Blue Dart is taking every necessary step to consistently improve and enhance the customer experience. The General Price Increase will account for the cost we have incurred and invested in our infrastructure and technology to provide our customers with the best experience. We intend on further enhancing our capabilities and especially in light of the pandemic, providing more sustainable solutions to our customers by utilizing the power of technology and digitization for first, middle and last-mile deliveries.”

Ketan Kulkarni, CMO & head - business development, Blue Dart adds, “Blue Dart, being the leader in the express logistics industry, has made strategic investments ahead of the curve to remain agile and adaptive in a dynamic environment. These include expanding our reach, improving transit times, network optimisation, infrastructure and technology solutions and focusing on emerging markets, SMEs and key sectors”.