DHL appoints Justin Baird as head of Asia Pacific Innovation Center

June 24, 2020: DHL named Justin Baird as the head of its Asia Pacific Innovation Center (APIC) in Singapore.

With over two decades of experience in management and emerging technology, Justin’s expertise ranges from research and development to interactive multimedia installation technologies. He previously held management roles in Imagination Australia, Mosaic and Accenture, and spent five years as an innovationist at Google where he played an instrumental role in launching the first Android devices in the Asia Pacific.

APIC
Established in 2015, APIC in Singapore is DHL’s only innovation centre in the region. The logistics provider has two other innovation centres in Cologne, Germany and Chicago in the US. APIC was formally headed by Pang Mei Yee, who recently took on the role of Head of DHL Consulting in Asia. APIC is a testbed for emerging logistics-related technologies and a showcase of the latest innovations to reinvent supply chains.

Matthias Heutger, global head of innovation and commercial development, DHL, said “Digitalization, which underpins the Deutsche Post DHL Group’s Strategy 2025, has the potential to transform logistics and create long-term value for businesses. Our innovation centres around the world aim to provide a platform to convert ideas into customer-centric solutions that can realize that potential. I am convinced that Justin’s experience will be invaluable in fostering collaboration and innovation among our customers and partners in Asia."