Amazon to enable $13 billion in exports from India by 2024-end

Amazon Global Selling, in the last nine years, has empowered over 150,000 Indian exporters to build globally recognised brands across 18+ international Amazon sites.

As per Amazon’s 2024 Exports Digest, Amazon is currently on track to enable tens of thousands of Indian businesses to surpass $13 billion in cumulative e-commerce exports by the end of 2024, says an official release. "This is a part of the company’s commitment to enable $20 billion in cumulative e-commerce exports from India by 2025."

Over 150,000 Indian exporters have cumulatively sold more than 400 million Made in India products to customers across the world through Amazon Global Selling, the release added.

"Ethnic fashion brand Janasya began life as a family-run, brick-and-mortar saree retailer in the bylanes of Surat. In 2015, founder Vinay Kanodia decided to take his fledgling brand online and eventually reach discerning ethnic wear connoisseurs across the world through Amazon Global Selling.

"With end-to-end support from Amazon Global Selling, Janasya has grown at an average of 15-20 percent YoY with over 100 products retailing across Amazon sites in the U.S., Canada, UK, and Australia. Kanodia credits this to the AGS partnership. “With the help of Amazon’s innovative tools, we could save time, implement things faster and handle logistics efficiently,” says Kanodia. “Amazon Global Selling SEND (a cross-border shipping solution offered by Amazon) helped us save costs. Tools like the Fulfilment by Amazon (which takes care of logistics for sellers) dashboard are very useful to manage inventory and replenishment.”

Bhupen Wakankar, Director Global Trade, Amazon India says: "Amazon Global Selling is empowering Indian exporters to reach customers globally, and technology is the driving force that is simplifying e-commerce exports for Indian MSMEs. We’re investing significantly in tools and technologies to help sellers optimise their reach, enhance product discovery The programme's success reflects in the growing number of exporters building thriving businesses on Amazon’s global marketplaces. We will continue to support the growth of small businesses and startups by leveraging technology and strong linkages with different stakeholders. Amazon is committed to enabling $20 billion in cumulative e-commerce exports from India by 2025.”

Product categories such as home, apparel, beauty, health and personal care and toys recorded export growth of 20-40 percent YoY, the release added. "Several new categories such as groceries, office products, furniture, automotive supplies and industrial equipment are also gaining traction. During Amazon's Black Friday and Cyber Monday (BFCM) sale event in 2023, Indian exporters recorded over 80 percent business growth compared to business as usual days."

Amazon is partnering with the government, trade organisations, export promotion councils and service providers to build on its exports momentum. "Boosting MSME exports is crucial for our nation's economic growth, and e-commerce is proving to be a powerful catalyst in this regard," says Jayant Chaudhary, Minister of State (Independent Charge), Skill Development and Entrepreneurship. "The government is committed to fostering an environment where MSMEs can thrive and expand globally in alignment with Prime Minister Modi's vision of Atmanirbhar Bharat.

"E-commerce exports, supported by programmes like Amazon Global Selling, are instrumental in providing MSMEs with opportunities to showcase their products to a global audience. Entrepreneurs from districts, cities and small towns across India have great potential to take up e-commerce exports. With the right policies and an enabling ecosystem, we can empower these entrepreneurs and position India as a leading export nation."

With Amazon's solutions and global scale, Indian exporters and entrepreneurs can capitalise on the opportunity and build world-class brands from India, the release added.