Assiduus Global Inc raises over USD 15M in Series A to deepen global footprint

Assiduus, the world's leading AI-powered cross-border E-commerce Accelerator dedicated to benefiting D2C brands launch, scale, and grow across global E-commerce marketplaces has raised USD15 million in a funding round led by Pulsar Capital with participation from 9Unicorn, Venture Catalyst, StrongHer VC, Carlos Cashman (Founder of Thrasio), Rajan Navani (JetLine Group of Companies) and others. The appropriated funding shall enhance the technological architecture and business expansion across international markets like Europe and South-East Asia.

Dr. Somdutta Singh, Founder & CEO of Assiduus, said, "We are pleased to have received such significant backing from such eminent funds, especially when Assiduus is driving the next frontier of digital commerce solutions. As a global e-commerce accelerator, we have cemented an enduring presence in the industry by empowering countless brands to scale their operations across the fast-evolving e-commerce multiverse. We look forward to becoming one of the biggest disruptors in the sector by innovating new solutions and exploring uncharted geographies."

Unlike other E-commerce enablement companies, Assiduus offers companies intelligence, analytics, and data which keeps them in the driver's seat at all times. Founded by Dr. Somdutta Singh in 2018, Assiduus' patent-pending technology aids brands in deciphering analytics and lending them actionable insights into launching new brands across novel categories and geographies.

The company specializes in advancing end-to-end solutions for brands to focus on their core competence of designing, producing, and brand building without investing in infrastructure or resources. "Assiduus has the opportunity of being a global leader in the cross-border e-commerce accelerator space. In the next few years, the traditional brick-and-mortar sales and distribution model will transform, and Assiduus is helping brands drive that disruption. The company is led by a phenomenal founder and has had a profitable business model from the first year of operations. We are very excited to support the company in its journey to be one of the few profitable unicorns globally." said Vish Narain, Managing Partner of Pulsar Capital – an investment firm.

"Assiduus is at the forefront of the global e-commerce transformation that is transpiring across industries. They're smartly building their organization to allow them to serve customers and brands right from a maturing product seller to a multi-billion-dollar global enterprise. I feel excited and grateful to be part of this journey." said Carlos Cashman.

Powered by their powerful patent-pending technology, highly efficient workforce, and state-of-the-art infrastructure, Assiduus Global Inc. enables hundreds of brands to scale phenomenally across more than 12 marketplaces globally, including Amazon, Flipkart, Shopify, Noon, Walmart, eBay, Lazada, Nykaa, and many more.