Flipkart, Bajaj Auto team up to drive sustainable deliveries

Bajaj Auto and Flipkart, one of India's leading e-commerce marketplaces, announced a strategic partnership to accelerate the adoption of electric vehicles (EVs) in Flipkart's last-mile delivery operations.

The collaboration signifies a significant step towards a greener future for the Indian e-commerce landscape, says an official release.

"The Memorandum of Understanding (MoU) was signed by Samardeep Subandh, President (Intracity Business Unit), Bajaj Auto and Prabhu Balasrinivasan, Vice President, Commercial, Flipkart Group and Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group. The initial, non-binding commitment of supplying a minimum of 1,000 technologically advanced electric three-wheeler cargo vehicles to Flipkart paves the way for further collaboration and potential fleet expansion in the future."

(From left): Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group and Samardeep Subandh, President (Intracity Business Unit), Bajaj Auto

Subandh says: "As e-commerce continues to scale up rapidly, the impact of last-mile logistics will increase significantly in India. Driving sustainability in last-mile logistics has been a key agenda for Flipkart, India's homegrown e-commerce marketplace. Bajaj Auto, the global leader in 3-wheelers and Flipkart will now join hands to drive this transition towards a 100 percent sustainable last-mile fleet for Flipkart. As a part of this partnership, Bajaj Auto will provide 1,000+ electric cargo vehicles over two years. The Bajaj Cargo ETEC products will provide the best-in-class performance and reliability driven by its innovative design and features, which are gaining rapid acceptance in the market."

Badri adds: "We recognise the profound impact our operations can have on the environment and society. Our alliance with Bajaj Automarks a pivotal moment for Flipkart and the entire landscape of Indian e-commerce, underscoring the company's unwavering commitment to sustainable supply chains. We are taking significant strides towards a more sustainable future by consistently integrating electric vehicles into our last-mile delivery operations. This is also mission-aligned with our commitment to transition our 100 percent last-mile delivery fleet to EVs, a pledge Flipkart took as a member of Climate Group's global electric mobility initiative – EV100. By leveraging the latest technology and forging strategic partnerships like these, we enhance operational efficiency and pave the way for a greener, more sustainable future."

(Video Credit: Bajaj Auto)