Myntra introduces under 48-hour delivery

Myntra, one of India's leading fashion and beauty destinations, has introduced an express delivery feature, M-Express, allowing shoppers to receive orders within 24-48 hours of purchase.

"Applicable across a wide collection of 3 lakh styles and over 1300 pin codes, the expedited delivery feature through Myntra's delivery network is a one-of-its-kind by a fashion and beauty platform, operating at scale," according to an official statement.

The feature will allow speed-sensitive customers to easily search for M-Express products through delivery time filters and also visually identify such products with the help of M-Express tags that will be fulfilled through this new express delivery service, the statement added. Customers can view the M-Express tag upfront on the list page across applicable styles, it added.

"At Myntra, we are in constant pursuit to enhance the overall customer experience," says CEO Nandita Sinha. "M-Express offers complete control to consumers in choosing their products based on the delivery timelines, thus empowering them to make better purchase decisions. We believe M-Express will be a game changer for the industry and drive delight for the fashion-forward customer base while reinforcing loyalty. This will in turn boost the opportunity for brands, and small and medium sellers to grow."

The new feature has been rolled out in metros across ~30% of the styles available on Myntra, and will expand to tier-2 and tier-3 cities.