Unicommerce volumes surge 50% in first week of Diwali sales

Unicommerce India's leading post-purchase experience management SaaS platform recorded 50% growth in its transaction volume during the first week of ongoing festive season sales. The company processed over 14 million order items during this period. The GMV of products processed through Unicommerce witnessed a 46% YoY growth, crossing USD 100 Mn in the first week.

The festive season is the biggest sale season of the year, and retail brands want to ensure faster deliveries and enhance the post-purchase experience for consumers. Sellers across leading marketplaces including Flipkart, Amazon, Meesho, Udaan, and Snapdeal processed their festive orders using the Unicommerce platform. In addition brands like MamaEarth, W, Aurelia, Mcaffeine, Jack And Jones, Vero Moda, Hamilton, Beardo and many others also relied on Unicommerce for fast and efficient dispatch of online, offline, and omnichannel orders.

Over 200+ retail brands processed 10,000+ orders in the festive season sale week and more than 20% of these brands processed 50k+ orders in a single week. By utilizing Unicommerce, these sellers were also able to reduce order dispatch times by over 15% from the festive season of 2021 to under 10 hours.

The company has witnessed a 19% rise in its omnichannel orders with brands leveraging their pan-India stores to ship from stores during a week of festive sale season. Over 7500 facilities and 2000+ stores processed their orders through the Unicommerce platform to reach 95% of India's pin codes and sell across all the leading marketplaces and brand websites. Unicommerce also witnessed strong participation from Tier II and Tier III cities, with sellers from smaller cities processing over 55% of total orders shipped.

Speaking about the achievement, Kapil Makhijka, CEO of Unicommerce, said, "We are delighted to be powering India's e-commerce festive rush. Not only are we serving an expanded base of sellers and brands this year, we are also enabling a large cohort of sellers from India's smaller cities from the eCommerce opportunity to seamlessly participate in the same. The strength and flexibility of our platform allowed us not only to handle a 50% surge in volumes but also enable a processing time that was 15% faster than last year."

Unicommerce enables D2C brands, roll-up firms, and retailers to ensure seamless operations and improve efficiency with its supply chain SaaS platform that comes with 160+ plug-and-play eCommerce integrations. The robust integration network includes marketplaces & carts, shipping companies, ERP & POS platforms, making it a one-of-its-kind end-to-end post-purchase solution provider for sellers.