Flipkart onboards 50k kiranas for faster festive season deliveries
September 10, 2020: Ahead of the festive season and the Big Billion Days, Flipkart has onboarded 50,000 kiranas to provide fast and personalised e-commerce deliveries to customers in more than 850 cities while also creating opportunities for digital upskilling as well as additional income for kiranas.
To help kiranas onboard, Flipkart initiated contactless onboarding of kiranas through online application forms where kirana partners directly uploaded details along with required documentation.
September 10, 2020: Ahead of the festive season and the Big Billion Days, Flipkart has onboarded 50,000 kiranas to provide fast and personalised e-commerce deliveries to customers in more than 850 cities while also creating opportunities for digital upskilling as well as additional income for kiranas.
Onboarding programme
To help kiranas onboard and be active participants in the festive season, Flipkart’s team initiated contactless onboarding of kiranas through online application forms where kirana partners directly uploaded details along with required documentation. This enabled seamless onboarding without them having to step out during Covid-19 times. Following a detailed verification check, the kirana partners were brought into the program, before they can deliver shipments. The team has also organised digital training on various tools including app-based dashboards and digital payments, helping kiranas transform their business from traditional general trade stores to modern convenience stores.
Hyperlocal expansion
The kirana program has been further expanded to remote and far away cities across the country including places such as Tinsukia (Assam), Agartala (Tripura) and Kannur (Kerala), making e-commerce more inclusive by connecting kiranas and consumers to the country’s fast-growing digital commerce. Last year, kiranas collectively delivered over 1 million shipments during Flipkart’s The Big Billion Day while offering a stellar e-commerce experience for the consumers.
Amitesh Jha, senior vice-president, Ekart and Marketplace, Flipkart, said, “Flipkart believes in technology-enabled inclusive growth by taking all the ecosystem stakeholders with us and our kirana partners are an integral part of this ecosystem. As one of the oldest retail formats in India, kiranas have one of the highest penetration and showcase effective management of the supply chain drivers such as facilities, inventory, information and sourcing, as well as in maintaining a long-standing relationship with consumers. Through a combination of their hyperlocal presence and innovations by Flipkart, this program has become a great enabler in strengthening the kirana ecosystem in the country. We are pleased to witness the increasing participation from kiranas across the country to reinvent themselves and align with the fast-growing e-commerce industry.”
Over 50,000 kiranas partner with @Flipkart to deliver festive cheer for India.
— Flipkart Stories (@FlipkartStories) September 9, 2020
- Safe, contactless onboarding through online application forms
- Makes e-commerce more inclusive by connecting kiranas to consumers in remote locations
Read more https://t.co/W6kFkSfosg
