Freightos powers Sinoair with WebCargo for ebooking

September 9, 2019: Sinotrans Global E-commerce Logistics Co Ltd (Sinoair) has adopted online international freight marketplace Freightos to accelerate its ebookings.

Through Freightos' WebCargo platform, shippers will be able to pull global contract rates, get dynamic pricing or request ad-hoc, receive instant booking confirmation from over 10 airlines integrated with Freightos. The partnership aims to grow Sinoair’s online shipments to over millions annually.

Sinoair offers both agents and shippers ebooking benefits. “Sinoair is proud to be leading the air cargo industry online and continuously raising the bar. As Asia’s top air freight forwarder, we take our responsibility to provide a best-in-class air cargo experience for all our customers seriously. Freightos is our trusted partner enabling us to offer ebooking to all, something the air cargo industry has never seen before,” said Liu Xin-Yang, deputy general manager, Sinoair.

WebCargo Air offers live air cargo rate distribution and bookings between hundreds of airlines and 1,400+ forwarders. Airlines like Lufthansa, Air France KLM, IAG Cargo, and United, and forwarders such as Panalpina use the fully digital ebooking on WebCargo.

WebCargo AcceleRate is a platform for enterprise freight forwarders to manage rates and automate sales, spanning ocean, air and land. Customers include Hellmann, Nippon Express, CH Robinson, FedEx Logistics and dozens more.

“Ebooking is something passenger travel has experienced since the 1960s. Today Sinoair is introducing it to the air cargo masses looking for a 21st century air freight experience. It is an honour to work with such a forward thinking organisation with the courage to shift an enormous part of the air cargo industry online,” said Zvi Schreiber, CEO, Freightos.