Kathiresan Eswaramurthy takes charge as FreightBro COO

April 22, 2019: Chennai-based freight technology start-up FreightBro has appointed Kathiresan Eswaramurthy as chief operating officer (COO), who was a former All Cargo Logistics head.

On his appointment, Eswaramurthy said, "I am delighted to be a part of the FreightBro family. With FreighBro's platform, our key focus is to bridge the gap in the current forwarding ecosystem, right from quotation to delivery. Customer centricity, operational excellence and simplification are the core elements we have built our platform on and we are confident that our customers can embrace the Digital Future."

In his previous role, Kathiresan headed the corporate FCL division for south region at All Cargo Logistics. Having worked as regional head for companies like

Damco, Toll Global Forwarding, and DHL for more than 20 years, he joins FreightBro at the time where automation and digitisation are set to change industry dynamics.

Raghavendran Viswanathan, Founder and CEO, FreightBro said, “We are pleased to have Kathiresan on board. He is an industry veteran who has extensively worked on different aspects of operations management, P&L, retail supply chain, and ocean freight. Kathir has been a part of the FreightBro’s advisory board for more than a year. In a natural extension he has now joined the management team and FreightBro board. We wish him all the best for his new role.”

With 1000+ active users and a rapidly growing number of users, FreightBro intends to solve complex problems of the logistics industry using technology and innovation. The company’s aim is to help all forwarders digitise their offerings with a customer facing front end without investing a fortune in technology.

Mohammed Zakkiria A, co-founder, FreightBro said, "Kathir is a proven industry leader. His vast knowledge and experience in ocean freight operations can help us strengthen FreightBro's global container volume and also build niche offerings for small and medium-sized forwarders on retail logistics and supply chain solutions."

FreightBro aims to revolutionise the trillion dollar forwarding industry by digitising the manual processes in shipping. Currently, the company has two offices in Chennai and Mumbai to provide round-the-clock solutions, delivery, and support to all the clients.