‘Local Shops on Amazon’ to enable offline retailers sell locally online
April 26, 2020: After six months of piloting with 5,000+ offline retailers and local shops to help sell online closer to them, Amazon launched ‘Local Shops on Amazon,’ that helps customers discover products from local shops in their city.
This program helps customers discover products from local shops in their city from the convenience of their homes while helping shopkeepers supplement their footfalls with a digital presence and expand beyond their normal catchment.
April 26, 2020: After six months of piloting with 5,000+ offline retailers and local shops to help sell online closer to them, Amazon launched ‘Local Shops on Amazon,’ that helps customers discover products from local shops in their city.
“Code-named ‘Local Shops on Amazon,’ this program helps customers discover products from local shops in their city from the convenience of their homes while helping shopkeepers supplement their footfalls with a digital presence and expand beyond their normal catchment. We expect this to be a win-win, as customers benefit from access to greater selection, faster deliveries, and additional value-added services, and local shops can transform themselves into digital stores. Additionally, shops can sign up for our existing programs that help them earn additional income – ‘I Have Space’ to act as delivery and pickup points, and ‘Amazon Easy’ to offer expanded selection to their walk-in customers,” says Gopal Pillai, VP, seller services, Amazon India in the company blog.
We have been testing several new capabilities (code-named 'Local Shops on Amazon') over the last 6 months to enable local shops to serve customers online.
— Amit Agarwal (@AmitAgarwal) April 24, 2020
5000+ shops are participating in the pilot and we are excited by the response so far! https://t.co/WHKu2TQ6Hx
