Locale.ai launches platform to help logistics firms optimise deliveries

April 1, 2020: A real-time location intelligence platform, Locale.ai today announced the launch of its ‘Optimization Suite’ for delivery, logistics and on-demand companies that will help optimise deliveries using technology.

“Covid-19 has proven how fragile (or, rigid) the logistics and supply chains are. Companies lack the visibility of their supply chains and ground operations, resulting in a lot of decisions being gut-driven, manual and delayed,” says the release.

Locale’s optimization suite will offer companies with advance knowledge of where the disruption will come from and which products will be impacted. The tech platform will help companies reach their customers in the fastest way possible and deal with the demand surge optimally. Companies will also have lead time to mitigate strategies immediately — like shaping demand by offering discounts on substitutes, buying up inventory, booking capacity at alternate sites and controlling inventory allocations.

“With rapid and unpredictable supply disruptions and a surge in latent demand, the ability to see and react quickly will differentiate companies that grow and sustain through these times. We have established partnerships with data vendors to help companies overlay granular external data such as traffic, weather and so on and currently working to overlay granular Covid-19 cases.” said Aditi Sinha, co-founder of Locale.

Founded by Rishabh Jain and Aditi Sinha in late 2019, Locale’s mission is to help every company with moving assets (goods, delivery partners, sales partners, vehicles etc) increase their operational efficiency and improve unit economics using real-time location data & analytics. The firm has made the integrations really simple so that companies can get the analytics platform up and running in a span of hours.

The startup is already working with mobility and on-demand companies in the US, France, Argentina and India. It allows mobility, delivery and logistics companies to make tactical decisions in their day-to-day operations by monitoring the movement of goods, delays, deviations, and anomalies in real-time. The product also helps them take strategic decisions such as scheduling orders based on profitability, managing inventory depending on demand patterns and mapping and planning their logistics network efficiently using their location data.

“The supply chain becomes a company’s biggest risk during times of disruption. But by making it anti-fragile & resilient it can become its biggest strength & assure it combats future shocks. Locale is the fastest way for any company to take a step in that direction”, says Vaibhav Domkundwar from Better Capital.

Locale has raised pre-seed funding from Better Capital along with participation from notable angels such as Myntra & Nudgespot co-founder Raveen Sastry and Fusion Charts co-founder Pallav Nadhani.