Location standardising firm what3words to enter Indian logistics & e-commerce

June 2, 2020: The location communicating company what3words plans to enter Indian logistics and e-commerce space by helping companies to find accurate locations using a unique combination of three words given to every three metre square in the world.

For example, importing.mailings.openly is the three-word address for India Post’s headquarters entrance in Delhi.

The London headquartered-company aims to become a global standard for communicating location and its three-word addresses are as accurate as GPS coordinates. what3words' entry into the Indian market could bring a revolution in terms of logistics activities due to its ability to accurately pinpoint the location to a three-metre square.

Mercedes-Benz and DPD
Recently the company had partnered with Mercedes-Benz and DPD in Germany for a delivery test using what3words addresses that resulted in a 15 percent efficiency gain. With a what3words address, delivery drivers know exactly where to drop off a package and don’t waste time looking for the right entrance outperforming all traditional methods of addressing and locating.

Tata Motors
In January 2020, the Indian automobile manufacturer Tata Motors announced a partnership with what3words and launched the three-word addresses enabled Tata Nexon.

The company release noted “This is especially relevant in the Indian context, where addresses are a non-standard and complex network of roads make it difficult for last-mile navigation. This accurate & unique 3 word-addressing system will make the last-mile navigation simple, safe, hassle-free and less time-consuming for the Indian customers.

India Post
Earlier what3words had piloted with India Post to deliver couriers to Indian locations more precisely in 2018. Over the course of three weeks, the company conducted a series of tests with India Post staff on addressing, sorting, and delivery, comparing three-word addresses to street addresses and other methods of defining location.

Watch more on what3words pilot with India Post