Blue Dart rebrands Dart Plus service as Bharat Dart

Blue Dart Express, South Asia's premier express air and integrated transportation and distribution logistics company, unveiled its newly revamped service Bharat Dart, formerly known as Dart Plus.

“This strategic transformation marks a milestone in Blue Dart's ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat,” says the official release.

Bharat Dart is a time sensitive delivery service backed by speed, security and handling with value-added features and benefits like complete visibility on the last-mile through a robust system and easy payment options.

One of DHL Express Singapore-owned Blue Dart’s key USPs is its unparalleled reach with access to over 55,000+ locations across the nation and spanning 220 countries and territories worldwide. Through initiatives like DAWN (Delivery Anywhere Now) and RISE (Revenue Increase from SMEs and Emerging Markets), Blue Dart has significantly expanded its serviceable locations with a special focus on tier II and tier III cities in India. In FY23, share of tier II and tier III cities as a percentage of the overall e-commerce market stood at 18.6 percent and 37.1 percent, respectively.

Balfour Manuel, Managing Director, Blue Dart says: “During India's recent G20 Presidency, the need to harmonise growth, efficiency, and resilience as one large family was brought forth. The government's vision of 'One Earth, One Family, One Future,' which underscores unity and purpose, aligns seamlessly with Blue Dart's forward-thinking approach, cementing its position as a trailblazer in the logistics industry. This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation. We are dedicated to leveraging our expertise to elevate our capabilities and enhance the overall customer experience."

Pablo Ciano, CEO, DHL eCommerce adds, “Our DHL Group Strategy 2025 has identified eCommerce as a megatrend, and we are committed to our objective of ‘Connecting People, Improving Lives.' We firmly believe in the immense potential to spotlight the unique products and services offered by India's small businesses and MSMEs in tier II and tier III cities on a global stage, enabled by our seamless delivery solutions. This vision harmonises seamlessly with the government's 'Make in India' initiative.”

Blue Dart announced plans to open 15 company-owned retail outlets, as well as 15 franchise collecting centres, 15 express selling agents, and 15 regional service provider franchisees around the country.