Magenta Mobility deploys over 100 units of Tata Ace EV

Magenta Mobility, an integrated electric mobility solutions provider, announced the deployment of over 100 units of Tata Ace EV, including over 60 units of Ace EV and over 40 units of the recently launched Ace EV 1000.

The deployment is part of the MoU inked between the two entities in October 2023, which targeted 500 units of Tata Ace EV, according to an official release from Magenta Mobility.

Maxson Lewis, Founder & CEO, Magenta Mobility says: "The deployment of 100+ Tata Ace EVs marks a significant stride towards our ambitious Ab Ki Baar, Dus Hazaar programme, aimed at deploying 10,000 electric vehicles by September 2025. By synergising Tata Motors’ expertise in four-wheel small commercial vehicles (SCVs) with our integrated capabilities in logistics, charging infrastructure and technology, this partnership is poised to redefine industry standards."

Vinay Pathak, Vice President & Business Head – SCVPU, Tata Motors, adds: “Marking a major milestone in our partnership with Magenta Mobility, we take immense pride in the deployment of Tata Ace EVs into their fleet. This reaffirms our shared vision of revolutionising intra-city distribution through advanced, zero-emission mobility solutions. The Ace EV, a product of our co-creation efforts, offers unparalleled performance, reliability and operational efficiency, while contributing to a greener future for India. This deployment is a testament to our unwavering commitment to democratising sustainable e-cargo transportation across the nation. Together, we are paving the way for a cleaner, greener and more environmentally conscious future for India."

The Ace EV is powered by EVOGEN powertrain that offers driving experience with a 7-year battery warranty and a 5-year comprehensive maintenance package, the release added. “It delivers safe, all-weather operations with an advanced battery cooling system and regenerative braking system to boost the driving range. It allows regular and fast charging capabilities for high uptime. It is powered by a 27kW (36hp) motor with 130 Nm of peak torque to ensure best-in-class pickup and grade-ability allowing easy ascend in fully loaded conditions.”

Magenta Mobility is backed by investors including HPCL, bp, Morgan Stanley, JITO Angel Network and Indian American philanthropist Kiran Patel.