Mahindra Logistics unveils new icon signifying accelerated progress

Mahindra Logistics, one of India’s integrated logistics solutions providers, introduced its new brand identity, marking significantly new milestones in its journey of innovation and sustainable growth. The new brand identity features a bold, dynamic icon reflecting the ambition to scale new heights, backed by unwavering commitment towards advancement at all times. This reflects the core values of the organisation and the vision for the future, emphasising combined strength and continuous forward movement.

This new identity unites the diverse business segments into one common vision: integrated logistics solutions. It reflects the deep partnerships of Mahindra Logistics with its customers by drawing on bespoke supply chain solutions that knit together seamless stages in the logistics process. The icon shows how different services come together as one single, clear platform, using technology, sustainability, and operational excellence to make things happen.

Through comprehensive pan-India connectivity, Mahindra Logistics empowers its customers to build world-class supply chains. The new identity strengthens this commitment of catalysing progress, leading operational excellence, and bringing sustained value to all stakeholders.

Commenting on the new launch, Rampraveen Swaminathan, CEO & MD, Mahindra Logistics, stated, “Our new identity is a reflection of our vision in our actions. It honours our past, celebrates our present and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to-end logistics solutions for our customers”.