Maersk Line facilitates first store door reefer import of confectionery into Rudrapur

October 9, 2017: Maersk Line, the global containerised division of the Maersk Group has facilitated the first store door reefer import of confectionery for Perfetti Van Melle (India) into Rudrapur, Uttarakhand. The consignment of confectionery (gums) which left Leixoes, Portugal on July 17 reached Rudrapur in Uttarakhand on September 8.

At present, reefer importers are currently importing to port and then trucking the cargo to their warehouses. This involves multiple vendor co-ordinations which affect their overall increased cost of logistics. Added to this are shortages of trucks during peak seasons which impact their production cycle.

Through this pioneering offering, these challenges will be a thing of the past, said Maersk Line in a press release. The transportation time between the point of origin and the port has reduced considerably, facilitating a one-stop solution closer to the place of origin of cargo.

“Our constant efforts to provide a single-window simplified supply chain platform have enabled us to successfully carry out the First ever Store door of reefer import. We are committed to providing unmatched customer-centric services. This does synergize well with our belief of enabling the India growth story by providing customers with a definitive, cost-effective and viable logistical solution,” said Steve Felder, MD - Maersk Line (India, Sri Lanka, Bangladesh, Nepal, Bhutan, and Maldives).

”Maersk line is focusing on end to end – first mile / last mile solutions minimizing the breakpoints in the cold chain. This single platform solution will provide a a major boost to the trade in the region,” shared Ruchika Kuthari, Reefer and Pharma Sales Head, Maersk Line India.

“As Maersk Line takes care of inland transport we feel very secure when compared to dealing with the regular road transporters. Once cargo is ​destuffed there is no need to worry about empty container handover back to the discharge port CFS,” added Vamsee Krishna, Associate Manager -Imports & exports, Perfetti Van Melle India.