Online product Maersk Spot launched to simplify buying process

June 25, 2019: Container logistics company Maersk has launched its online product Maersk Spot to simplify the buying process for its customers. It provides customers a cargo loading guarantee at a fixed price upfront. Currently available as a BETA site, the product will be implemented on maersk.com at the end of July.

With Maersk Spot, customers can search and get competitive rates online 24/7. The all-in price is calculated and fixed when the booking is confirmed, which happens instantly. This dynamic online pricing fixed at booking creates one transaction for the customer from quotation to booking confirmation, profoundly simplifying the buying process.

"Maersk Spot radically simplifies the buying experience for our customers. Today’s offline process can be up to 13 individual steps, often involving a lot of communication and paper work from rate sheets to terms and conditions and surcharges, etc. With Maersk Spot, this cumbersome process is reduced to five simple and integrated steps – all online," said Silvia Ding, global head of ocean products at Maersk.

“With Maersk Spot, we provide full visibility of the price and terms that will ensure cargoes get on board. Ultimately allowing customers to move their cargo in a much simpler and more reliable way," added Ding.

When a booking is confirmed by the customer, Maersk commits to load and grants certainty in operational execution. In case of booking cancellations, fees apply at the customer’s charge. If cargo is rolled, Maersk compensates the customer. The mutual commitment paired with increased visibility of sailings and certainty of prices has been to date embraced by more than 3,000 unique customers each week, with already over 50,000 Forty-Foot-Equivalent (FFE) units booked in Q2.