Parcel Perform secures $20 mn series A funding led by Cambridge Capital

August 12, 2021: The cloud-based delivery experience platform for e-commerce businesses worldwide, Parcel Perform, has secured $20 million in Series A investments led by Cambridge Capital, with new investor SoftBank Ventures Asia joining the round alongside existing investors including Wavemaker Partners and Investible.

The company currently manages over 100 million parcel tracking updates daily, providing real-time visibility of tracking data and helping businesses to increase customer lifetime value by up to 40 percent. Already profitable, Parcel Perform continues to see growth with revenue growing by 5x since the onset of the Covid-19 pandemic.

“The investment will help Parcel Perform cement its technology leadership, and support its global expansion and recruitment efforts. Parcel Perform will use the fresh funding to build out its technology offerings and invest further in artificial intelligence (AI) solutions,” reads the release.

This includes scaling its proprietary ‘Date of Arrival’ prediction engine which allows customers to know precisely when their parcels will arrive.

Parcel Perform’s founding team has built a global business, standardizing last-mile delivery data across 700+ carriers worldwide – the largest such data set in the industry. Parcel Perform’s technology forms the backbone of logistics-related decision-making and customer experience of leading e-commerce brands such as Nespresso, as well as direct-to-consumer retailers like Waterdrop and marketplaces like idealo.

Arne Jeroschewski, CEO and co-founder of Parcel Perform, said, “With e-commerce becoming the primary retail channel, the need for merchants to provide an excellent post-purchase experience has become business-critical. Parcel Perform is uniquely positioned to capitalize on this opportunity with its enterprise-grade solutions and its globally standardised logistics data integrations.”

Parcel Perform has offices in Singapore, Vietnam and Germany.

Dana von der Heide, CCO and co-founder of Parcel Perform, said, “We grew our team to over 100 people and expanded our customer base from our roots in Asia to also working with leading brands, marketplaces and carriers in Europe and North America.”

Benjamin Gordon, managing partner of Cambridge Capital points out that they focus exclusively on global logistics and supply chain technology.

“After evaluating many companies worldwide, we believe that Parcel Perform simply offers the best visibility and experience solution. They have built a unique value proposition for brands, marketplaces and carriers, with the most complete solution for end-to-end shipment tracking. Arne and Dana reflect what we look for: outstanding founders, with supply chain industry expertise, and a focus on building profitable growth for the long term,” he said.

Parcel Perform recently extended its B2C website Parcel Monitor, originally a tracking service for end-consumers, into a global community page providing free access to logistics data insights for e-commerce logistics professionals.

Cindy Jin, Partner at SoftBank Ventures Asia, said, “Parcel Perform did not only launch an enterprise-ready and scalable, modular platform but also built a global community for e-commerce professionals with Parcel Monitor.”

Davide Costella, global delivery services manager at Nespresso, said, “Over more than two years of working with Parcel Perform, their solution has become our global track-and-trace solution. Thanks to their vast coverage of more than 700 carriers worldwide and quick onboarding of additional ones, we have implemented track & trace deliveries in different Nespresso markets across all continents. With the help of their streamlined data in 30+ languages and sophisticated product suite, we are creating excellent post-purchase experiences but also getting real insights into actual carrier service level compliance which helps us drive continuous improvement and better rates.

“Tracking assistance is amongst the top reasons customers call our customer relationship centre and in some markets, we have seen a 45 percent decrease in these calls. In addition, with our session cam analytics, we have observed that customers revisit the track-and-trace webpage 4-6 times during the delivery time window, proving it is indeed an essential feature to boost customer experience,” he added.