Rich Graviss ropes in DHL SmarTrucking as logistics partner

November 7, 2019: Whipped cream brand Rich Graviss has appointed DHL SmarTrucking as its logistics partner. Apart from its reefer services, DHL SmarTrucking’s pan-India network helps companies scale operations in accordance with seasonal demand.

DHL SmarTrucking will provide long-haul cold chain trucking services across India for Rich Graviss' portfolio of bakery and F&B products, including Rich’s Whip Topping, a leading non-dairy whipped cream topping.

Mukesh Kr Sah, head – logistics & stores, Rich Graviss said that working with DHL SmarTrucking had helped the company reduce its shipment transit times by about 17-20 percent.

"Family is how we define ourselves at Rich’s. We strive to be a part of our customers’ organizations, and we are passionate about using our industry knowledge and expertise to become extensions of our customers’ internal teams. We are very pleased to be working with DHL SmarTrucking, as they share our culture of customer-centricity," added Sah.

To transport Rich Graviss' products, DHL uses its DHL SmarTrucking ColdChain’s fleet of reefer, or refrigerated container trucks that provide temperature control capabilities in a range as wide as -25oC to 25oC, to ensure all of Rich’s cargoes reach their destination in the right condition. Due to the nature of their products, 90-95 percent of Rich’s shipments require transportation at temperatures suitable for frozen food to preserve freshness and quality, and prevent spoilage.

Vikash Mohan, chief executive officer, DHL SmarTrucking India, said, “With a CAGR of 14.8 percent between 2019 and 2024, the cold chain market in India is growing steadily as businesses distributing temperature sensitive products place more emphasis on their supply chains. At DHL SmarTrucking, we cater to that demand with bespoke solutions to meet the needs of our customers across all sectors. We are thrilled to do the same for Rich Graviss and are confident that with hard work and our consistent focus on customer needs, we will meet and exceed their requirement.”

DHL SmarTrucking employs more than 2,100 drivers, 745 trucks and has 13 SmartHubs in India.
These SmartHubs, set up on National Highways, have dedicated spaces for on-ground operations offices, depots for trucks and resting areas for drivers. They work on a two-driver relay model.