Terrie O’Hanlon appointed chief marketing officer at GreyOrange

August 9, 2019: Software and robotics platform GreyOrange has appointed Terrie O’Hanlon as its chief marketing officer. O’Hanlon will be responsible for global brand positioning and influencer strategies, as well as for leading GreyOrange’s market development, communications and demand generation programmes.

“I’m thrilled to join a company that is revolutionising outdated warehouse and distribution practices with modern, yet proven, solutions crafted specifically to drive commerce in this new era of immediacy and innovation,” said O'Hanlon.

She has previously led in marketing roles at companies in supply chain, healthcare, financial ecommerce, enterprise applications and cybersecurity. She orchestrated a successful brand transformation for Manhattan Associates, a global leader in supply chain commerce, inventory optimisation and omnichannel solutions, and also for Steelwedge, a supply chain planning company acquired by e2Open in 2017.

She will join Samay Kohli, CEO, and Chris Barber, VP and CEO North America, at GreyOrange’s US headquarters in Atlanta, GA.

“Our solutions deliver highly differentiated value to forward-thinking companies ready to leverage fulfillment and distribution data and performance to extend their market advantage. Terrie will be instrumental in helping us reach the right buyers with the right value statements as we continue to expand globally, particularly in the US where we have aggressive growth plans,” said Kohli.

Terrie holds an MBA in marketing from Columbia University, New York, and a BS in Journalism from the University of Florida. She os also a director for Revved Up Kids, a US non-profit dedicated to empowering children against predators and abuse, and on the Women’s Forum Advisory Board for Tech Alpharetta.

GreyOrange’s US-based operation includes a software and robotics research and development lab in Boston and headquarters in the Atlanta tech corridor to lead sales, manufacturing, delivery and operations.