Flipkart conducts workshop in Bhubaneswar to connect with MSMEs

February 28, 2020: The Indian e-commerce marketplace, Flipkart, in partnership with Federation of Indian Chambers of Commerce & Industry (FICCI) organised a workshop for MSMEs in Bhubaneswar on the theme - “Winning big on e-commerce”. Third in a series of workshops that are being held across the country, these are aimed at familiarising MSMEs with the benefits of e-commerce.

These workshops are focused on providing MSMEs with the knowledge on e-commerce channel to go beyond the limitations of traditional trade channels. Participants received inputs in areas that include business growth planning, accounting and taxation, access to capital, identifying new opportunities, the significance of the digital brand building, developing and scaling brands, managing supply chain and inventory planning, among others.

#News: @Flipkart & @ficci_india conducted a workshop titled ‘Winning big on e-commerce’ for MSMEs in #Bhubaneswar, #Odisha to help them boost their business.

Read more on Newsroom: https://t.co/e1rmYA5MJA pic.twitter.com/cVIchx6J8P

— Flipkart Stories (@FlipkartStories) February 28, 2020

“MSMEs continue to be one of the strongest growth contributors to the economy and e-commerce is a powerful enabler for small businesses to expand their reach beyond their physical brick-and-mortar presence to a pan-India customer base. The exponential growth of the Indian e-commerce industry has enormous potential to serve the sector by providing new and improved opportunities for growth and employment,” says the Flipkart press release.

Rajneesh Kumar, senior vice president and chief corporate affairs officer, Flipkart, said, “As a homegrown company, Flipkart understands how a strong MSME sector directly contributes to the inclusive economic growth in India while creating large scale employment opportunities for people around the country. We are committed to the empowerment of small businesses and entrepreneurs with innovation, technology, the required training and marketing of their products among pan-India customer base. Odisha is an important state for us, and we look forward to partnering with MSMEs & the State government here and welcoming them into the e-commerce fold. This workshop is in line with our aim to create a democratic and inclusive e-commerce marketplace.”

J.K. Rath, chairman, FICCI MSME Committee (Odisha Chapter), in his welcome remarks mentioned, “FICCI is happy to partner with Flipkart group to organise such workshops across the country and specifically in Bhubaneswar to support the growth of MSMEs in the emerging digital economy aimed at fostering the inclusion, growth and success of MSMEs in e-commerce. Since MSMEs are the backbone of economic development of the state, the growing platform of E-Commerce would boost their growth and expansion pan-India as well as globally.”

J.K. Barik, deputy CEO of ORMAS, Government of Odisha informed that there is a process going on at the government level to enter tie-ups with some e-commerce organisation for the marketing of rural artisan products. A huge network of rural artisans, small entrepreneurs across the state can relate to Flipkart E-Commerce network.

The partnership with FICCI for the workshop in Bhubaneswar is the latest in the several steps that Flipkart has taken towards making e-commerce more inclusive and bringing India’s small businesses and sellers into the e-commerce fold.