Indian exports through Amazon Global Selling crosses $2 billion

July 21, 2020: Amazon on Monday announced that cumulative exports through Indian sellers on the Amazon Global Selling programme have crossed the $2 billion milestone while launching its ‘Exports Digest 2020’ unveiled by Union Minister of Road Transport and Highways; Micro, Small and Medium Enterprises Nitin Gadkari.

In January 2020, Amazon had pledged to enable $10 billion in cumulative exports by 2025 helping Indian businesses grow by selling online worldwide.

Amazon Global Selling today helps 60,000 Indian exporters to sell ‘Made in India’ products to customers worldwide through its 15 international websites in countries such as USA, UK, UAE, Canada, Mexico, Germany, Italy, France, Spain, Netherlands, Turkey, Brazil, Japan, Australia and Singapore. In 2019, more than 800 Indian MSMEs on the program surpassed $131, 375 (Rs 1 crore) in e-commerce exports sales.

Amit Agarwal, senior VP and country head, Amazon India, said, “It took the program three years to hit cumulative exports of $1 billion and it has grown 100 percent to hit the next $1 billion in less than 18 months, to cross the $2 billion milestone in cumulative exports from India. We will continue to make exports easy for Indian entrepreneurs and businesses of all sizes and fulfil our pledge of enabling $10 billion in e-commerce exports by 2025.”

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Nitin Gadkari said, “The MSME sector is a major job creator and the backbone of the Indian economy, contributing over 28 percent to India’s GDP and about 48 percent to the country’s exports. Exports is a key priority for the government and we are focused on supporting the Indian MSMEs be more successful in the international markets and increasing the MSMEs’ share of exports to 60 percent.”

Exports Digest 2020
The just-published third edition of Amazon’s annual Exports Digest provides insights into the success and scale of exports from India through the Amazon Global Selling program, reflecting a significant increase in demand for Indian products across global markets and the growth of Indian exporters selling globally. The number of exporters on the Amazon has grown to over 60,000, with sellers joining from metros as well as tier 2 and tier 3 cities. In 2019, several Indian entrepreneurs and businesses including Wow Skincare (Hair and Beauty), California Design Den (Bed Linens), Chandrakala Creations (Indian Fashion), Aheli (Jewelry), SVA Organics (Herbal products) emerged as globally successful brands, underlining the popularity of ‘Made in India’ products in international markets.

Rishabh Chokhani, founder & CEO, Naturevibe Botanicals said, “For us, it was a strategic decision to sell directly to customers across the world and Amazon Global Selling provided us the right channel to start quickly. In 2017, we started exporting with Amazon to the US and Canada and after seeing the customer response, quickly expanded to the UK. In the last 3 years, we have seen a consistent demand for our range of organic products across international markets and it reflects in our growth from a 3 member set up back in 2017 to nearly 150-member strong team now. Last year, the business grew at 56 percent YOY and with people opting for natural, healthier options – we are seeing even greater demand in recent months."

Covid-19 helped Indian MSMEs
At the beginning of 2020, as the world faced an unprecedented situation that necessitated people to stay at and work from home, thousands of Indian MSMEs helped serve customers globally through e-commerce exports. Made in India products across categories like health and hygiene, nutritional supplements and home essentials saw heightened demand from customers in markets like the United States of America, Canada, Europe, Mexico, Japan and Australia.