"Today, more than 60% of transactions and orders in India come from tier-2 cities and smaller towns. The e-commerce trend is gaining major popularity even in tier-2 and tier– 3 cities as they now make up nearly half of all shoppers and contribute three of every five orders for leading e-retail platforms. With a greater focus on the same-day delivery model, e-commerce companies are trying to stock more inventories closer to customers’ locations to improve the quality of products upon delivery and optimise efficiency." Sneha Gurjar, Director, CEM Engineers