Ekart launches Refinish Service for fashion, lifestyle returns

Ekart has introduced ‘Refinish Service’ tailored to address the challenges of returns management in the fashion and lifestyle sector.

“By refurbishing over 90% of returned inventory, Ekart enables brands to mitigate losses and maximize revenue potential,” reads the release.

This service targets direct-to-consumer (D2C), e-commerce, and retail players in the fashion and lifestyle segments. In addition to fashion and lifestyle brands, Ekart's refinish service extends to industries like footwear, handbags, accessories, and the home and decor, encompassing products such as curtains, bed sheets, blankets, etc.

“Ekart's facilities have a combined processing capacity of 55,000 units daily, leveraging best-in-class machinery and energy-conserving technologies. The refinishing process at Ekart's facilities involves rigorous quality checks, stain removal, box replacement, ironing, stitching (if required), and final quality control to ensure the finesse of the refurbished products. Setting Ekart's Refinish service apart is its commitment to personalized refinishing solutions, adhering to each brand's specific standard operating procedures (SOPs). This ensures that each product undergoes tailored treatment for optimal results,” it reads.

Mani Bhushan, chief business officer, Ekart, said, “Returns management is a significant challenge for fashion brands, both logistically and financially. With Refinish, Ekart has introduced a transformative solution to the persistent challenge of returns management. By harnessing cutting-edge technology and sustainable practices, we are empowering brands to optimize their supply chains and are driving a positive change on a broader scale. Our Refinish service also marks a significant milestone with a one-of-a-kind large-scale setup in the sector. It sets a new standard for returns management, demonstrating our unwavering commitment to innovation, efficiency, and sustainability.”

Ekart operates Refinish centers located across major demand clusters in the country, facilitating swift returns processing and reducing transport costs for brands. These regions include Gurgaon, Mumbai, Bangalore, Kolkata, etc.

The facilities utilize best-in-class machinery, including up-steam tables and steam vacuum tables, ensuring thorough and efficient processing of returned inventory and industry-leading foam finishers that ensure quality.

“By refurbishing returned inventory to sellable condition with shorter lead times, Ekart empowers brands to maximize revenue potential and minimize losses associated with unsellable products. The machines and products used for Refinishing are energy-conserving, with up to 50% energy savings at every step of the process. By leveraging these advanced technologies, Ekart not only maximizes efficiency but also minimizes environmental impact, aligning with our dedication to responsible business practices,” it also reads.