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The post-pandemic market
scenario and customer expectations
have brought to the fore some highly
promising opportunities for investors to
back brands in various verticals.
Abhishek Goenka, head & CIO of
RPSG Capital Ventures also gives the
example of how the D2C segment gained
a lot of traction as customers are now
increasingly looking for personalized
and high-value products that meet their
expectations as well as lifestyles.
“This shift in mindset and acceptance
of new D2C brands is going to further
strengthen in 2022 and beyond. With
several e-commerce platforms now
building infrastructure and network
in Tier 2 and 3 cities, we expect good
traction from this segment in 2022 as
well,” he said.
In a recent statement the global
transportation and logistics SaaS
provider WebXpress CEO Apurva
Mankad has identified a few key trends
in the logistics sector which will be
trendsetters in 2022. This includes
climate measurement/monitoring tools,
localized climate data, optimum EV asset
utilization tools and carbon trading.
“World is entering a new phase of
energy challenges. There will be a gap
between cutting fossil fuel dependence
and ramping up green energy sources.
Logistics is one of the biggest emitters
and it's also technically easier to solve the
issue of excess emission when compared
to cement production. All you need to do
is convert all vehicles to EVs and run all
warehouses on solar energy. Of course,
the reality will be far more complex and
like us and we are ready to make development is bound to get a big it will vary across nations. Companies
greater contributions in the year push from the public as well as the need to offset emissions in one part of
ahead,” he added. private sector in the next few years. the supply chain with initiatives in distant
With the year ahead expected to push With a focus on sustainability, e-vehicle locations. Here, technology will play a
the Indian economy towards a strong manufacturers and companies crucial role to track every movement,
revival, there is likely to be good growth related to the EV ecosystem are every km and measuring its impact. The
in most sectors. set for spectacular growth in the coming decade belongs to Global Green
Founder and lead investor of Capital coming years. Another high potential Tech,” he said.
A, Ankit Kedia expect the biggest investment area will be the SaaS While keeping in mind that survival is
beneficiaries to be industries with faster companies. Today, the Indian domestic the most important factor for logistics
and widespread digitization. SaaS market is witnessing a rapid in 2022, there are many opportunities
“For instance, the emergence of surge in demand from almost every and positives that the testing time opens
online D2C and e-commerce markets segment. Digital technology is going up for existing players as well as new
has created a great opportunity for the to be the key enabler of efficiency and entrants. As international expansion is a
logistics and supply chain startups. market dominance, and innovative key trend, the local logistics companies
Fulfilment and last-mile connectivity SaaS startups that build the right need to keep in mind the larger
companies are receiving a lot of solutions will be a good investment challenges like the scarcity of water and
investments. Similarly, infrastructure option,” he said. its impact on global supply chains.

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www.itln.in January - February 2022