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being recognized as a strategic lever
by many companies and to exploit
this lever efficiently, companies were
including groceries, medicines, increasing the pace of automation of
furniture, and even meat. This is giving the supply chain.
rise to D2C brands and the revolution He continued, “Supply chain
around it requiring a strong underlying automation also witnessed an increase
supply chain. Further, the consumers in interest from all sectors as a way to
are more conscious of their buying meet the needs of end consumers for
experience and industry players are faster deliveries and higher visibility
on their toes to up their customer of the status of order fulfilment this
satisfaction index. Interestingly, both year. However, the recent increase in
these, strong supply chains and commodity prices, as well as shortages
customer delight will become the of electronic items, are acting as a mild
differentiators in days to come than D2C and e-commerce dampener for the industry's growth.
necessity. Sustainable development markets has created Godrej Koerber was able to exceed its
is also picking up the pace. ESG a great opportunity business goals for 2021 in terms of
(Environmental, Social, and Governance) for the logistics and both order intake and profitability – an
as a concept is getting stronger and increase of more than 100 percent over
stronger and we expect the logistics supply chain startups. last year was achieved.”
sector to strongly push the sustainability Fulfilment and last-mile Piyush Sharma, VP-business,
goals across the chain,” he added. companies are receiving Locus, observed 2021 as the year of
In the chaotic year of 2021, Naresh a lot of investments. recovery for supply chains across
Tahiliani, senior vice president and the globe while opining that the
business head of Godrej Körber Ankit Kedia disruptions caused by Covid-19 pushed
noticed that the supply chain was Capital A businesses to revisit their focus areas
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