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to and service customers in a multitude business. We have seen a consistent that we at Porter noticed and quickly
of cities apart from the 15 cities that year-on-year growth of 2.5 times. The made provisions to adapt to. We were
we already operate in. Our second lever intra-city logistics market creates huge able to understand our customer’s
would be to expand our categories and defensibility since such high volumes nuanced requirements during the
offerings to service a wider user base. cannot be catered to, without the aid of pandemic and expanded our offerings
We are exploring categories such as technology and this is exactly what we by onboarding a helper facility that aids
multiple commercial vehicle options, strive to achieve at Porter. Our strategy in loading and unloading of cargo. In
rental and outstation services, packers to improve brand awareness is not to use addition, we have also raised a new
and movers, and the like. Our third lever discounting as a practice but to improve vertical from the ground up to address
would be expanding our user base by brand recall eventually becoming a the packers and movers’ segment to
creating newer use cases for enterprise “Partner of Choice”. This is very evident assist our customers in their relocation
customers and individual customers alike. with our new-customer statistics where needs during the pandemic. Our learning
Our final lever for growth through capital 65% of our new customer acquisitions has primarily been around becoming
infusion is investments in creating an were through word of mouth. more user-centric than ever before,
allied support ecosystem to the logistics thereby paving the way for newer
space. Our vision for this offering would How is technology helping Porter help services and offerings such as 2-wheeler
be to create a non-logistics ecosystem its drivers earn 30% more, customers delivery and Porter for Enterprise.
aiding in the seamless functioning of the to save on its logistics costs, have
logistics sector. lower wait times, and high availability? As the sector is looking to incorporate
Pranav Our technology-aided solutions more sustainable practices, is Porter
What growth figures are you hoping to have enabled the creation of a liquid looking to onboard or incentivize
touch in the next two years? marketplace where customers and e-vehicles or looking to tie up with
Pranav Ideally, we are looking at a driver-partners are seamlessly any companies/fleet owners who have
growth volume five times of our current connected with the help of the app. e-vehicles or a fleet of e-vehicles?
number, in terms of the customers The solution has resulted in improved Uttam We are currently working with
we serve and the driver-partners we visibility for our driver-partners and has our driver-owners and partners to
associate with, by March 2024. With a made their operations highly efficient. enable this shift towards sustainable
strategic vision, we are aggressively By partnering with Porter, our driver- logistics while also acting as catalysts
entering new geographies to ensure partners receive on-time payments for change. Currently, we have 500 EVs
that we meet this target. If realized we credited directly to their wallets at the operational in 5 cities around India and
are looking at servicing a total of 3 crore end of every trip resulting in better we hope to increase it to 20% of all our
customers with support from close to 15 working capital for them. Additionally, operations in the coming years.
lakh driver-partners. there are no unfair deductions from
their earnings and improved working What is the ratio or percentage that
What percentage of your business conditions owing to the flexibility each segment brings into your overall
is currently into offering first mile, and choice that the platform offers. business? Which areas do you see
middle mile, and last-mile delivery Real-time location access, preference growth in and why?
services? analysis, and operations are some of Uttam Porter for Enterprise and Porter
Uttam To address enterprise needs the other areas where we are looking at Packers & Movers services we recently
in the B2B segment, we have a service employing technology-aided solutions launched and yet have contributed
called Porter for Enterprise, which is to improve our services while helping to more than 5% each to our overall
a recent addition to our portfolio that increase driver profitability. business each year. The strategic
currently contributes to under 10% of direction to start these verticals has paid
our revenue and is fast growing. Our What can you tell us about the back multi-fold by acting as a hyper-
services can be availed by almost any disruption in the realm of intra-city growth enabler and both these verticals
industry for their logistics needs thanks logistics that has taken place thanks are growing at an accelerated pace.
to the industry-agnostic nature of our to the Coronavirus pandemic, insights
platform. Our services revolve around therein, and technology? What can you tell us about the
all 3 steps of the logistics journey (first- Uttam While the pandemic caused a dip revenues that Porter has clocked
middle- & last-mile delivery). in consumption in metros owing to the this FY and growth projections going
reduced spending ability and movement forward?
What can you tell us about the restrictions, the silver lining was that the Pranav Our expected growth for FY
unit-level economics that has been logistics industry grew especially in the 2021-22 is 2.25-2.5 times that of FY
achieved by Porter since 2014 to now? last mile delivery segment. The industry 2020-21 and we are well on our way
Uttam Porter is profitable at a started to experiment with doorstep to achieving this growth number. As
transaction level, and therefore unit delivery which promoted expansion. mentioned earlier, our long-term plan
economics is positive. Intra City The pandemic also brought to fore the is to achieve a growth of 5 times by
logistics inherently is a high volume changing trends in customer behavior March 2024.

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