Page 20 - ITLN JAN-FEB 2022 for Magzter

Interview
Neelam
Choudhary

Transpost addressing market

with unique services

for customs brokers,

SME freight forwarders

Transpost is a digital platform managed by Nebiar Technologies and Solutions, specifically
made to be an operating system for licensed customs brokers & small & medium freight
forwarders. Nebiar, co-founded by CEO Satyaue Paul and director Neelam Choudhary,
is a subsidiary of Seven Island Logistics. Neelam Choudhary in
conversation with Jyothi Shankaran. Edited excerpts:

What, according to you, are the market gaps Transpost is
addressing through its services?
The idea of Transpost was born to address the key pain points
of customs brokers and SME forwarders as a part of our digital
journey. Small forwarders & custom brokers are unable to
scale up businesses due to lack of adequate resources, broken/
manual processes, lack of revolving credit & very high cost of
technology. SME forwarders and customs brokers also struggle
to get the right attention from the shipping lines as they are
highly fragmented.
Transpost addresses these key issues through its products,
which includes technology-driven rate procurement & booking
management service, cargo insurance and trade & freight
finance for its members.
Being a technology platform, we have no boundaries or
limitations - currently our services can be availed by our
members at a pan-India level.

With tech as the differentiator, what are the disruptions you
intend to create in the marketplace?
There are a lot of tech players in the platform space that
address pain areas of shippers/ large enterprises but there
are only very few or none for customs brokers & small
forwarders. Transpost, being the neutral body, has created
the interest among the relevant target audience in their
products and services.
The Transpost platform essentially functions as a managed
service and not a pure self-service technology option as
small 3PLs tend to lack the ability to fully utilise logistics
enablement systems.
Our core differentiating factor is the perfect blend of
technology & human touch. Our on-boarding team works
closely with our member offices to onboard them on our
platform and ensure our customers are able to take advantage
of each & every feature on our platform. Some of these
onboardings go on for weeks to ensure smooth adoption.
Our ability to work with a focused target audience, bring the

18 January - February 2022 www.itln.in