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and look at how we are adding value analytics into it and for everything you
to that supplier. Ultimately when there need capable team members. So until you
is a commodity that is in shortage, it start reskilling your team members this is
becomes important to see how our not going to happen. We have to continue
relationship building with that supplier reskilling supply chain team members
has been and how we are taking it from Ankit Chandak towards adopting these technologies into
a vendor to a 'partner approach'. We ElringKlinger Automotive our supply chain practices.”
have done it in some cases for critical Components Sharma added, “ All automotive
commodities where there is a complete OEMs as far as I know, have been
partnership approach. Another critical setting up a robust supply-demand
thing is to have everybody on the same intelligence, bringing in more advanced
platform to avoid the bullwhip effect. analytics into their planning, replacing
This will ensure that the supply chain some components with more feature-
will become responsive and that instead rich ones and some are offering extra
of the automobile talking to the vendor payments as short term strategies.
and the vendor talking to the sub- Long-term strategies include a
vendor- all are on the same platform Sanjay Suranglikar balanced risk-sharing plan and many
and there is complete visibility. We have TATA AutoComp Systems are jumping in and having an agreement
also done some things by way of which with the suppliers themselves like the
there is complete stock visibility for recent developments and securing their
vendors on a daily basis." supply for the next 3-5 years.”
Suranglikar added, "On the long term Abhay Soman, head delivery,
front, basically long-term contracts with commercial vehicle engineering at
committed offtake from the suppliers. TechMahindra led the deliberations
That sometimes is missing in terms of on how the current supply chain
not having the surety of getting lifted. management systems in the industry
So such contracts can make a lot of Dr. Balakrishnan A.S are very rigid and there is a need for
difference in addressing that situation Ford Motor Private Limited greater flexibility. He spoke about how
and definitely just-in-time will not work TechMahindra is helping OEM players
in critical commodities anymore." and others bring in digital tools, making
Batting for upskilling and a shift to right time monitoring and smart
digitalization in the sector, Dr. logistics solutions and he recommended
Balakrishnan A.S, VP of material that they upgrade the old ERP.
planning & logistics at Ford Motor Giving the Indian side of the crisis
Private Limited said, “Upskilling is a and the way forward, K Krishna
key area and the multi-tier visibility Moorthy, CEO, India Electronics and
using digital twins, etc, I think that's Semiconductor Association spoke
the way to go. Localization is the key Sandeep Raman Sharma about collaboration and a word for all
and I feel that partial localization Continental Automotive, India emerging technologies, “Earlier the
possibility is there and that's the auto OEM and the Tier 1 had a sort of
way some other sectors like power, hand in hand and the entire supply chain
electronics, and those diversions will right down to the assembly house- they
help the existing facility to put more all need to be integrated and need
focus on the automotive sector, so to have visibility. The reason why it
that's a good way of bartering.” has not been done is because India’s
Sandeep Raman Sharma, general consumption of automotive electronics
manager /head- scm automotive is probably one-sixth of the population
(India), Continental Automotive, India Abhay Soman and one by twenty-two of the worldwide
spoke about increasing transparency TechMahindra consumption, which pushes us into a
and communication among players of slightly lower corner in terms of the big
different tiers and bringing in digital tools picture demand aspect. Look at pre-
to aid in the same and in demand-supply competitive collaboration. All the auto
forecasting and planning. He said, “We OEMs are working on Ev’s if they can
have to build supply-demand intelligence, start looking at a standardized design for
we cannot work the way we used to Ev the charging, BMS and at least 2 fabs
work two yeast ago. We have to bring in can qualify the products and others can
AI, machine learning. Further, whether also invest into that, there is no reason
you bring in predictive or prescriptive why the wafers will not come to India”
K Krishna Moorthy
India Electronics and
Semiconductor Association 31
www.itln.in January - February 2022
