Celcius Logistics launches tech-enabled cold chain last mile delivery solution

The cold-chain marketplace startup, Celcius Logistics today announced the launch of its last mile delivery platform that "addresses and fixes the pain points in India's cold supply chains."

The brand has also partnered with vehicle owners and automotive manufacturers to create a robust on ground network of reefer vehicles, that will be integrated with the smart platform which has been created with Inventory Management System (IMS).

Celcius has launched this platform in six metros and plans on expanding this to other tier-2 cities and towns in the next six months. The company has already secured contracts for storage and distribution from clients like Zepto, Maersk, Jubilant foodworks and others, and also handles distribution for Zomato, Rebel foods and a host of other Cloud kitchens and local businesses who get instant access to all the asset inventory via Celcius's last mile delivery platform.

Through this platform, Celcius aims to connect various cold chain stakeholders and deploy tech-first solutions to reduce the massive in-transit wastage of perishables caused by cold chain malpractices and inefficiencies.

Speaking about the new platform and the efforts to strengthening the last mile delivery of cold supply chain, Swarup Bose, Founder and CEO, Celcius, said, "I am happy to announce the launch of our last mile solution for the cold supply chain which has been a labor of love for past 8 months. With the success of our SaaS platform that focuses on the initial leg of the supply chain, we are now focused on strengthening the last leg of the journey with aggregation of existing small reefer vehicles and introducing a new range of reefer vehicles on Mahindra bolero, Tata 407, Ashok Leyland Dost, among others. Through this solution, we envision a nationwide network of these last mile vehicles and storage points, making the Primary and secondary movement and storage of perishables more efficient. As a platform, we aim to become the backbone upon which any entity involved in manufacturing and distribution of perishable products can do so with absolute visibility of their product from end to end. We hope this endeavor can work towards reducing wastage, reducing prices and enhancing the food security for the country."

Celcius's last-mile platform is designed to monitor and analyze gaps in distribution and deploys a predictive algorithm to eliminate potential risk areas, reduce bottlenecks, speed up ETAs, and provide shippers with absolute visibility of their product from start to end. Additionally, their optimized IoT devices which facilitate real time tracking, are integrated with their in-house TMS and WMS systems and their SaaS platform, making it a seamless tech enabled ecosystem, such that every product that is booked, and distributed is traced in real time, right up to the last single unit of Milk, Chocolate, medicine and other temperature-controlled products. The tech enablement not only optimizes the last mile but also helps address issues of timely delivery and loss due to wastage, maximizing profitability for all parties and enhancing food security in the country. Celcius has launched its last mile services in Mumbai, Pune, Banglore, Chennai, Hyderabad, Kolkata and Delhi NCR with plans to launch the same services to 11 more cities in the next 6 months.