Page 16 - ITLN Nov-Dec 2022 For Magzter

Focus
Maritime Digitalisation

electronic transferable records, both
domestically and across borders.
“In order to go digital, legislation is
required. It does not matter how much
progress we make in technology, if
there is no legislation, bottlenecks will
be encountered with acceptance, and
early adopters of the MLETR will benefit
faster than others. In India, the private what we see as a pain point in which
industry made progress in digital tools digitalisation will have its greatest
for customs clearance, single window success,” he added.
and e-Sanchit, which are progressive Malhotra of Kale Logistics Solutions
tools towards digitalisation. Today, the thinks mitigating threats and predicting
government is leading by example and uncertainties will be of paramount
supports the industry,” he said. importance in the near term. He also
Vineet Malhotra, co-founder & pointed out reducing carbon emissions
director of Kale Logistics Solutions, as another important aspect. “It is
pointed out resilience as the single believed that at least 3-4 per cent
biggest achievement of digitization in of carbon emissions worldwide are
maritime. “During an uncertain time, contributed by the shipping industry.
when business continuity was a question, To overcome that risk, digitization
technology paved a path out of nowhere. is considered the optimal solution.
Hence, with technological intervention Currently, the industry Fortunately, these trends are in line
even the impossible becomes possible. believes delaying a digital with the FAL Convention amendment
Currently, the industry believes delaying transition will lead to by International Maritime Organization
a digital transition will lead to higher higher trade costs, lower (IMO). According to the mandate,
trade costs, lower competitiveness, and competitiveness, and lower mitigating threats, preparing for another
lower business growth. And that is the uncertainty, lower carbon emissions,
impact caused by digitization,” he said. business growth. data standardization, and implementing a
Meanwhile, Malhotra of Tiger Logistics, Vineet Malhotra single window mechanism is mandatory
who complained about no macro-level Kale Logistics Solutions for all ports worldwide,” he said. WAREHOUSING DISTRIBUTION PHARMA FMCG
digitalisation also feels that small and On the same line, Bhatia noted
medium enterprises (SMEs) are out of do digital, but are not going to become that disruptive technologies like AI
this ecosystem. His company is coming digital. Digital transformation is all about and machine learning (ML) have been
out with its own digital price discovery a vision,” he added. employed to predict precise Estimated
and booking platform by the end of this Contractor opined that it is very Time of Arrival (ETAs) and delays at ports
year, as he sees digitalisation as a sales difficult to predict the future, as he points based on processing signals. “While only END TO END SUPPLY CHAIN COMPANY
vertical and a tool for deeper market out the advancements in technology metropolitan and semi-urban players
penetration, especially among the SMEs such as 3D printers and e-commerce. have implemented this technology in
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in remote locations of India. “SMEs who “In the short term, we foresee an India. Rural India is now not accessible to WITH TEMPERATURE CONTROLLED PALLET CAPACITIES across LOCATIONS and
have no access to big forwarders will be increase in visibility, transparency, and this cutting-edge technology, but this is 2 200 WAREHOUSES in India, we are the solution for your customized supply chain needs.
able to access this platform and can book interoperability. These are the current anticipated to alter in the future,” he said.
their shipments through us and get exact challenges that exist which are of high He believes that the industry is
freight rates which are prevailing at the importance,” he said. poised to witness a spurt in disruptive
moment,” he said. The areas where most stakeholders technologies like AI and ML impacting
are lacking, according to him, are speed various supply chain processes,
Looking at the future through and efficiency. “The “Now” factor is including route optimization, real-time
pain points becoming more and more important tracking of shipments, performance
For Gil, the lack of clarity among leaders to users, whether it is for goods or forecasting, warehouse management
is the biggest pain point in maritime food deliveries. A few years ago, it was or live temperature monitoring
digitalisation. “Clarity is all about what normal to order something online and of cargo. “Blockchain technology
they want to achieve with their digital wait a few days for delivery. Since the facilitates the digital storage and
transformation. People are talking about launch of Amazon and its Prime delivery, sharing of all necessary shipping
the symptoms or the technology, but goods are delivered on the same or the documents in a decentralized and
rarely, they speak about what they want next day. The same is for cargo, what immutable manner, which prevents
to achieve or what type of company they most customers are looking for today data manipulation. The robust
want to transform,” he said. is information, so whether it is price, application of these deep technologies Baramati | Pune | Ahmedabad | Bengaluru | Sricity | Sonepat | Palwal |Lucknow | Guwahati | Coimbatore |
“And when they don't have that clarity information about their goods, or their can also lead to increased transparency Mumbai | Kolkata | Supa Parner
in mind, they are just going to start to documents, the need to get it now is and cost savings,” he added. 
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