Page 24 - ITLN November - December 2024

Interview
Vinayak
Bhat
Bastian Solutions

Engineering India's

material handling

evolution

Vinayak Bhat, General Manager, Bastian Solutions, sheds light on India’s rapidly evolving
material handling landscape. Bhat discusses how the company’s customer-first approach,
modular solutions, and Toyota-backed quality are empowering Indian businesses to
enhance scalability, throughput, and competitiveness.

rom bridging the gap evolved remarkably in recent years, automation, and sustainability as
between cost-effectiveness fueled by rapid growth in e-commerce, Indian businesses strive to meet
and operational efficiency to retail, and manufacturing. Traditionally, growing demands for efficiency.
Fdelivering tailored automation material handling in India faced Compared to more developed
solutions under the ‘Make in India’ challenges like limited technology economies where high consumer
initiative, Bastian Solutions is adoption, fragmented logistics, and a expectations drive fully automated
positioning itself as a trusted partner shortage of skilled labour. systems; India’s needs are distinctly
for businesses aiming to thrive in a However, there’s now a cost-sensitive and demand scalability.
dynamic logistics ecosystem. visible shift toward While developed markets prioritise
digitalisation, cutting-edge automation to enhance
How has the Indian material warehouse speed and accuracy, Indian companies
handling landscape evolved and often look for modular, adaptable
what are the country’s unique solutions that offer solid ROI and
demands? operational flexibility, addressing
The Indian material handling the unique demands of the Indian
landscape has consumer and workforce.
Bastian Solutions approaches the
needs of the Indian business with
our accessible automation mindset.
By focusing on customer-centric
automation that adapts to diverse
operational requirements, we help
clients bridge the gap between
cost-effectiveness and efficiency.
Our solutions aren’t one-size-fits-
all. By aligning with initiatives like
'Make in India' with our local conveyor
manufacturing and supporting
clients with service areas all over
India, we achieve a balance between
technological advancement, cost-
effectiveness, and life cycle support
coverage for every step of their
automation journey. This approach
has been pivotal in supporting India’s
evolving material handling needs,
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November - December 2024 www.itln.in