Page 12 - ITLN July - Aug 2023 for Magzter

Cover Story
E-commerce
Logistics
noted speed as the biggest trendsetter
for e-commerce logistics in India.
“Quick commerce companies like
Blinkit and Zepto have changed the
e-commerce landscape forever. The
time of the delivery is changing to
faster speeds and similarly, people
are also looking to optimise the cost
by making their products available
at different warehouses or different
stores,” she said.
For example, Ecom Express has
launched three new services focusing
on speed: ExpressPlus, Same Day
Delivery and Next Day Delivery.
Banerjee of Ecom Express reported
that ExpressPlus, which offers 24 to
48-hour delivery across the country
through air connectivity, is witnessing
a lot of adoption from Direct-to-
Consumer (D2C) and Digitally native
brands (DNBs) because they are trying
to compete on speed and also ensuring
customer experience. “There's a lot of
opportunity waiting in the D2C space.
The D2C brands are now finding their
foot in the game and have reached a
substantial amount of orders. They've
semi-cracked it to win customers and
consistently do it,” he said.
10 July - August 2023
He noted that there is a lot of
expectation from a logistics company
to give the kind of same experience
that large marketplaces give in terms
of speed of delivery. “For example,”
he added, “A brand that operates
100 orders a day and they sell 70 on
large marketplaces and 30 on their
own website or app. It has become
important for them to create an
experience so that 30 percent becomes
40, maybe 45, maybe 50 so that they
can have a higher realisable value and
not pay commissions.”
E-commerce is an Xpressbees also offer same-
established way of day, next-day and faster air express
doing business for every deliveries. On the same line, Bhoi of
Xpressbees also noted speed as the
company across all major key performance indicator (KPI) of
categories. What operations. He said, “The first KPI comes
is very exciting is that to speed. How fast have you attempted a
the cost per serve is shipment? If it's a metro, it takes 2.5 days
coming down. to three days and in the rest of India, it's
four and five days maximum.”
Deven Pabaru While the market is excited about the
Stellar Value Chain Solutions e-commerce adoption in the country,
it is important not to forget that it is
e-commerce that made possible the
robust, fast and efficient supply chain in
the country. We often take for granted
the very infrastructure that backs
e-commerce deliveries. Now, Pabaru
of Stellar Value Chain Solutions, which
specialises in handling the mid-mile of
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