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P. 16
Cover Story
E-commerce
Logistics
to automate their deliveries through
digital solutions, pointed out that from
Photo: Amazon India big manufacturers to small businesses
in smaller cities everybody wants to
go online and there is huge scope for
digital transformation there.
“Still 70 to 80 percent of India's
manufacturing businesses are not
digitised and there is a huge scope for
digitization over there. Because all of
these people have facilities where the
manufacturers are distributing their
products from the hub to different
retailers, distributors are making
the product online,” he said. He
promises the e-commerce ecosystem
to have more efficient deliveries with
intelligent technologies for visibility
and route optimisation.
Meanwhile, Jain of NimbusPost
pointed out there is a surge in mobile
commerce in the country, with the
increasing penetration of smartphones
and affordable data plans. “This has
led to a shift in consumer behaviour,
as more people are now comfortable
shopping online via mobile devices.
In fact, the rise of social commerce
to resource constraints, increased has captured the attention of both
pressure to deliver timely, and potential businesses and consumers. Platforms
delays. Limited courier options further like Instagram and Facebook have
lead to limited delivery reach and become popular avenues for product
the inability to boost one’s customer discovery and purchase, enabling
base. Reaching remote locations seamless transactions within the social
poses a logistical challenge due to media ecosystem.”
limited connectivity and inadequate “Also, the emergence of vernacular
transportation infrastructure,” he said. e-commerce is another noteworthy
Meanwhile, Sarang of iThink trend. To tap into the vast untapped
Logistics, which is also an aggregator, market of non-English speaking users,
projected its focus on e-commerce e-commerce players are localising
reverse logistics as Unique Selling their platforms, offering content
Point (USP). “So our focus as an and customer support in regional
aggregator is to reduce the return for More money they used languages. This inclusivity has opened
the sellers. For that, apart from giving to burn higher the up new avenues for growth and
them technology, we are also involved valuation used to be. expansion,” he added.
in their operations. In fact, we are But now people have Clearly, the e-commerce and
the first one who started focusing on understood that was not logistics ecosystem is at crossroads.
Non-Delivery Report (NDR) with our It can't continue to grow at the cost
patented technology.” the right way of doing of profitability. It should find ways
Even though there is a market the valuations. to be leaner and present positive
correction going on, the industry is EBITDA. It needs to pay attention to
preparing for another festival peak the consolidations that may shake
season and is expecting big volumes to Yogesh Dhingra the industry. Above all, logistics
come back. There are several positive Smartr Logistics companies should understand the
factors that can drive this growth needs of their shippers and customer
which includes the entrepreneurial Upcoming festival season experience. Another festive season,
spirit of Indian youth as well the For example, Rahul Mehra, co-founder another peak season but things
internet and mobile penetration to the of Roadcast Tech Solutions, which helps are not the same in the Indian
large Indian population. e-commerce and logistics companies e-commerce logistics market.
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