Page 31 - ITLN Nov-Dec 2022 For Magzter

not necessarily a disruption but "can be providers & payment gateways will get universal platform for everybody. And
an evolution of the e-commerce market on to the platform," Surendra Deodhar, I am sure pharmaceuticals will take
provided operational challenges are Vice President, Materials, Reliance Life advantage of the service. We will have
addressed." Unified payment interface Sciences said at the recently concluded far more choices."
(UPI) did not disrupt the card (credit/ Global Pharma Logistics Summit 2022.
debit) market, it just increased the "Any industry operating within India will Interoperability key word for ONDC
online payment market, adds Dixit. be able to make use of the platform." Using an open source protocol,
"The e-commerce pie can become so "We have seen a lot of e-pharmacies ONDC switches the approach from
large that everyone involved, including getting into the market in India..even closed platforms to a network that
the incumbents, as well as the new big groups like Tatas & Reliance are creates interoperability across all
entrants, are likely to join." looking at one entity - connecting onboarded applications, says JM
"ONDC will create a tremendous everything together. So, instead of a in its report. "This interoperability
platform where buyers, sellers, logistics private highway, ONDC will become a enables unbundling, which allows all
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