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Industry Report
E-commerce

participants to play to their strengths JM believes that the individual growth create multiple scenarios, says Dixit.
– a banking app with millions of story of these companies will stay intact. "It has access to around 300 million +
consumers focuses on onboarding/ "We actually believe that the best users of buyer side apps and can deal
engaging consumers while a SaaS case scenario for ONDC will include directly with them and reduce supply to
provider for online sellers handholds working along with these incumbents big players like Amazon. Their cost of
the sellers. Further, the buyers get as well as the vertical leaders as that sale can also decline, which can then
to stick to their app of choice for will provide the network a ready base become discounts for customers."
accessing a broad selection while of buyers and sellers. From these The benefit for big players like
sellers do not need to spend time companies’ perspective, we advocate Amazon/Flipkart on ONDC is likely to be
and capital in working with multiple them joining the network as any incremental because of higher volumes,
platforms in silos. Overall, this can lowering of take-rates (due to sharing says Dixit.
drive capital efficiency for the players, with other network participants) can be
helping them achieve profitability." amply compensated by boost in volumes ONDC's multiple roadblocks
along with the option value in case ONDC sounds like an interesting
Large incumbents and ONDC ONDC picks up traction similar to UPI." initiative but when it comes to execution,
While the success of ONDC can possibly There are talks of brands like JM is anticipating multiple roadblocks
upset the duopoly (Amazon & Flipkart), Samsung on-boarding in ONDC that can including the chicken-and-egg situation
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