Page 20 - ITLN September - October 2023 for Magzter

Feature
Last mile
Logistics

and return to origin (RTO) cases, orders in less than five steps. The
we have introduced Connect+. This solution also ensured cluster-based
innovative order confirmation tool multiple order management and
orchestrates a series of automated aggregating analytics for operational
messages to end customers, facilitating efficiency. Here’s a quick look into the
order verification, address confirmation key benefits.
and the seamless conversion of COD •90 percent of deliveries marked
orders to prepaid transactions. in real-time
*NDR: Efficiently managing returns is •24 percent increase in on-time delivery
vital for ensuring customer satisfaction •45 percent decrease in order
and optimising operational processes. To allocation time
achieve this, we've introduced the non- •Online payment integration for COD
delivery report (NDR), a patented six-step orders on the rider app
solution. Through the implementation •23 percent reduction in average
of NDR, we maximise the delivery of distance travelled by bikers
parcels in the first attempt itself, thereby •77 percent reduction in the number of
minimising the occurrence of returns and steps involved in the delivery process
elevating the overall shipping experience •Centralised dashboard for
to a more satisfactory level." performance monitoring and
The last mile delivery market in India SLA management.
has been significantly fuelled by the "Now, let’s talk a bit about logistics
quick development of e-commerce, food service providers (LSPs). First, let’s
delivery and online retail, says V Rajesh We have developed understand the core components of
Gowrinath, Senior Vice President, Sales, an innovative last-mile costs for LSPs. Last-mile
Gati. "At Gati, the last-mile journey is automated active order costs can be primarily categorised into
meticulously orchestrated with our confirmation tool. two components. Fuel, a variable cost
unwavering commitment to growth This tool provides accounting for 15 percent of the total
through automation and technology. We last-mile costs, and fixed costs, which
have an integrated command centre and real-time order data include vehicle and workforce expenses
control tower that is now being enabled and confirmation, that make up 75 percent. We have made
with active or real-time AI as a next step effectively slashing the remarkable progress in helping logistics
post the implementation of medium and surplus logistical costs service providers tap into the 75 percent
short-term analytics engines. We can by 80 percent. cost savings opportunity. Shipsy’s
consolidate data from a variety of external Territory and Workforce Optimisation
sources and use the same to re-plan and Zaiba Sarang Solution is empowering a global logistics
execute in real-time. iThink Logistics service provider to reduce last-mile costs
"Gati has an in-house robust software by 28 percent."
Gati Enterprise Management System our customer was facing included:
(GEMS), which has had a transformational •Time-consuming order allocation Tech solutions, cost/time reductions
impact on express logistics operations. leading to delayed deliveries ETA is one of the most critical levers
GEMS aims to provide unparalleled •Lack of live order tracking for to our brand promise and customer
operational efficiency, collecting data for end consumers experience, says Vohra of Zepto. "We have
cost optimisation, ease of operations and •Manual order allocation to riders seen higher retention among customers
commercial efficiency." consuming significant bandwidth who receive their delivery within 10 mins
There are multiple critical last- of operations versus the ones who receive it across
mile delivery challenges that modern •Incorrect delivery attempts other time brackets going over 10 mins.
technology addresses, says Soham •Inefficient management of full-time and Hence, it is critical for us to ensure the
Chokshi, CEO and Co-Founder, Shipsy. ad-hoc drivers; and highest levels of accuracy. We have
"Inefficient route planning, growing last- •Absence of real-time visibility of delivery designed delivery communication in a
mile delivery costs, inability to deliver on- operations for delivery managers way where we don’t just communicate
time, repeat delivery attempts, inefficient "The customer needed an intelligent estimated delivery times on our
resource utilisation, absence of real- solution that could be easily integrated homepage and order tracking page but
time tracking, manual order allocation into their current systems and ensure also use that as an opportunity to share
processes and more. rapid flexibility and scalability during peak aspects around rider safety.
"Here’s a case study on how Shipsy’s business hours. Shipsy’s Smart Logistics "As a policy, our riders are only
last-mile delivery solution helped one Management Platform offered a holistic shown the navigation routes and not the
of the world’s most loved pizza delivery solution to the customer that addressed promised delivery time thereby ensuring
chains drastically improve logistics all their needs. Shipsy’s solution that they focus on reaching safely and
operations. Some of the key challenges empowered store managers to take are under no pressure to deliver under a
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