Page 16 - ITLN January - February 2025

Feature
Pharma Logistics

export-oriented approach have led to
high demand for specific trade routes.
"Routes connecting India to
the Middle East, Africa, Europe,
North America and ASEAN are AB PROFIT HOGA
critical. These regions are major
importers of Indian pharmaceutical AUR BHI ZYAADA
products, including vaccines,
biopharmaceuticals and generics. Key
export destinations include:
• USA (40 percent of generic
drug demand)
• UK (25 percent of all medicines); and With over 46,000 tonnes
• South Africa, Netherlands, France
and other African nations like Algeria of cargo handled annually
and Egypt. and 588 monthly rotations
"Within India, manufacturing connecting India to over
hubs like Hyderabad, Ahmedabad, 100 destinations, we have
Bengaluru, Pune, Ambala and Siliguri strengthened partnerships
are major centres of production. These within this vital market.
hubs rely on seamless connectivity to
port cities such as Mumbai, Mundra and Giridharan Srinivasan
Kochi for exports. DP World ensures Etihad Cargo
this connectivity through a network of
temperature-controlled warehouses in Diagnostics, Cordlife, Thyrocare, managed by our control tower team
major cities and free trade warehousing Dr. Lal PathLabs, Metropolis & to ensure that the efficacy and safety
zones in Nhava Sheva, Chennai and Reliance Lifescience." of the medicines are maintained
Kochi, which streamline operations and throughout the entire transportation.
enhance market access." Tech solutions for pharma “RCM technology serves as the
Jeena Criticare, a subsidiary of challenges foundation for Hypercare's cargo
Jeena & Company, a 125 year old Etihad Cargo has integrated IoT monitoring capabilities, feeding 1916 LPT
logistics service provider, was launched devices into its unit load devices essential data directly into the Captain
to address the increasing demand for (ULDs), providing real-time data on Peter application. This digital visibility
specialised logistics solutions, focusing temperature, humidity and location to assistant enables customers to
on critical items such as medicines, maintain shipment integrity. Srinivasan maintain comprehensive oversight of
vaccines and medical devices, says Rajib says: "We have run projects deploying their cargo conditions throughout the
Guha, Director, Jeena Criticare Logistics. AI-powered solutions to optimise transportation journey.”
"The Covid-19 pandemic further capacity utilisation and automate When you’re managing a complex
solidified the need for the service as load planning, ensuring operational healthcare supply chain, finding and
Criticare played a significant role in efficiency. We are also launching a fixing a problem is a lot easier when All New 1916 LPT
managing the distribution of large VR initiative. Moving forward, we plan you know exactly what and where that
vaccine consignments across India. It to expand these technologies across problem is, according to Bhattacharya
highlighted the critical role of robust, our network, creating a connected of UPS. "With UPS Premier, sensor
temperature-controlled supply chains ecosystem that raises the standard for technology can track critical shipments
in maintaining the efficacy of vaccines pharmaceutical logistics globally." in real time to within two metres of
and other sensitive medical supplies. Globally, 80 percent of Maersk’s their location anywhere in UPS’s global
Jeena Criticare is the demonstration fleet is compliant with reefer container network. Customers can also provide
of our commitment to addressing monitoring (RCM), adds Agrawal. “For specific, pre-configured handling
these unique challenges, ensuring that pharmaceuticals, RCM-compliant instructions that allow UPS teams to
vital healthcare products reach their containers are prioritised. The effectively locate packages and take any
destinations safely and on time, even temperature of our containers is necessary recovery measures quickly.
under extraordinary circumstances. meticulously monitored at every stage This can make all the difference when
This led us to collaborate with of the journey - on our vessels, at our it comes to mitigating risk and handling
leading diagnostics & companies and terminals and at third-party terminal emergencies, even for the most
healthcare providers such as Agilus operators. While on the roads, it is sensitive shipments."
For more details, contact your nearest dealership or call on
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